Alpha Modus has filed a patent infringement lawsuit against 7‑Eleven alleging infringement across the retailer’s smart checkout and in‑store intelligence stack.

The North Carolina company filed the lawsuit in Texas last week asserting eight patents from its AI retail‑engagement portfolio alleging infringements including scan‑and‑go cashierless concepts, mobile app and rewards flows, store‑camera computer vision analytics, digital signage retail media, and point‑of‑sale inventory orchestration.

The complaint alleges that these innovations cover core capabilities such as sensor‑driven audience measurement, behavioural analytics, targeted content delivery, dynamic pricing and offer orchestration, planogram and shelf compliance, and closed‑loop measurement tying real‑world exposure to transactions.

Alpha Modus is accelerating a broader enforcement campaign to protect its IP position in AI-powered retail intelligence. The company has brought a series of patent infringement actions addressing in-store computer vision, contextual retail media and real-time decisioning technologies used by large retailers and their technology partners, including cases against Kroger, Cooler Screens, RetailNext, Mood Media, Allerin Tech, Creative Realities, MNTN, Lowe’s and Sensormatic. Each action reinforces the company’s ongoing efforts to ensure fair licensing and accountability across the retail technology ecosystem.

The lawsuit seeks monetary damages and enhanced relief for wilful infringement, as well as injunctive relief.

Accused 7‑Eleven systems as alleged in the complaint include:

• Smart checkout: scan‑and‑go and cashierless checkout concepts
• 7‑Eleven mobile app experiences including rewards, offers and in‑app checkout flows
• Store‑camera networks and computer‑vision analytics for dwell, pathing and audience measurement
• Digital signage, retail media systems and content targeting engines
• Point‑of‑sale, inventory and pricing orchestration connected to in‑store analytics

Alpha Modus (alphamodus.com) builds AI‑powered retail intelligence technologies that connect sensing, decisioning and engagement in physical stores. The company’s patent portfolio spans computer vision, behavioural analytics, contextual advertising, pricing and promotions, and closed‑loop measurement.

IMC Smart Retail News contacted 7-Eleven (www.7-eleven.com) for comment but had not received a reply at the time of going to press.