Eyewear retailer GlassesUSA.com has introduced artificial intelligence (AI) technology to provide online shoppers with tailored recommendations.

Its Pairfect Match AI technology is said to match seamlessly customers with the perfect pair of glasses. The proprietary AI engine provides tailored recommendations for each consumer, matching them with a product that fits their needs and preferences.

The aim is for every shopper to find stylish frames suited to their unique facial structure from over 10,000 frames. This advancement in personalised eyewear shopping helps users quickly and confidently choose glasses that complement their individual features and personal style. By eliminating the guesswork and frustration often associated with selecting eyewear online, GlassesUSA.com says it is changing the way consumers perceive and purchase prescription glasses, spurring a shift to online purchases, which currently stand at only 10% of the market.

The launch builds on the company’s successful introduction of the Live Try-On augmented reality virtual mirror and the Prescription Scanner app, that extracts an RX from existing lenses.

“At GlassesUSA.com, innovation is at the heart of everything we do,” said GlassesUSA.com CEO Daniel Rothman. “The launch of Pairfect Match AI represents a pivotal moment in our quest to redefine how consumers shop for eyewear. By combining advanced AI capabilities with our deep understanding of customer needs, we are making it easier than ever for individuals to find glasses that both meet their prescription requirements and reflect their unique personality and style, all with the convenience of affordable shopping from the comfort of their home.”

With more than 10,000 brands and styles, including iconic names such as Ray-Ban, Oakley and Prada, customers can enjoy a personalised shopping journey that caters to their facial features and style preferences.

“We’re thrilled to introduce Pairfect Match AI, a game-changing innovation that blends advanced technology with our dedication to personalised customer experiences,” said GlassesUSA.com chief marketing officer Arie Tom. “With this revolutionary tool, our team is redefining how customers discover eyewear that not only matches their style but also enhances their unique facial features like never before.”

Founded in 2007, GlassesUSA.com, a subsidiary of the Optimax Eyewear (www.optimaxeyewear.com) group, has become one of the leading direct-to-consumer online eyewear retailers in the USA.

To see a video of how the technology works, go to: youtu.be/w1XxLLlabDU.