US wholesaler Associated Food Stores (AFS) has adopted Birdzi’s customer intelligence and engagement platform. The Intermountain West grocery cooperative will employ Birdzi’s platform to provide personalised engagement and insights across its corporate and independent member supermarkets.

The wholesaler will roll out Birdzi’s shopper analytics platform, personalised ad, coupon flyers and audience engagement tools first before deploying the company’s VISPER personalisation engine. Through an automated, AI-driven process, VISPER will use AFS’s and member retailers’ entire store catalogues to generate custom promotional offers for each shopper.

“Early on, we recognised Birdzi’s unique ability to enhance AFS’s customer engagement and foster loyalty across our network of member retailers,” said Jason Sokol, vice president of marketing, Associated Food Stores. “The flexibility of the Birdzi platform enables AFS to customise engagement strategies for individual stores, allowing both us and our members to operate with greater efficiency in today’s competitive grocery landscape.”

“In partnering with one of the country’s largest grocery wholesalers, Birdzi showcases the unique flexibility of our platform, which can be crafted to fit the needs of any individual retailer,” said Shekar Raman, CEO and co-founder, Birdzi. “We’re honored to earn the confidence from our first wholesale customer and are confident that our platform will work seamlessly with more than 400 AFS member retailers.”