Sportswear brand Adidas is enhancing its in-store and omnichannel customer experience in Israel with local company Pairzon’s technology in its franchise stores.

As part of its broader digital transformation, the franchise has partnered with Pairzon to gain deeper insights into customer journeys and optimise engagement across digital and physical retail spaces.

By integrating Pairzon’s technology with its existing CRM, PoS and loyalty systems, Adidas (www.adidas.co.il) has refined its approach to measuring and improving the impact of digital marketing on in-store interactions. This has resulted in a more personalised and seamless customer experience while supporting its long-term growth objectives.

The technology improves visibility into customer behaviour and has helped tailor in-store experiences and refine marketing strategies. A more connected approach to online and offline touchpoints has strengthened customer relationships and increased store visits. And the ability to measure the impact of digital marketing on in-store sales has led to more efficient decision-making.

“Working with Pairzon has provided us with valuable insights into the connection between our digital efforts and in-store customer experiences,” said Gal Rosenblum, general manager of Adidas franchise partner Electra (www.electra.co.il). “Understanding these interactions more clearly allows us to create even better shopping experiences for our customers.”

This collaboration underscores the growing importance of data-driven decision-making in retail, enabling brands such as Adidas to refine and enhance their engagement strategies continuously.

Pairzon (pairzon.com) is an AI-powered marketing platform that enhances return on ad spend (RoAS) by leveraging in-store and online transactional data for precise audience targeting. By seamlessly integrating with PoS and other data sources, it analyses customer purchase behaviour and applies AI algorithms to predict future buying patterns across digital platforms, enabling retailers to optimise marketing efficiency and increase campaign impact.

• Carrefour in Israel has leveraged Pairzon’s AI marketing platform to optimise its digital marketing strategies, achieving greater efficiency, improved RoAS, and a significant reduction in customer acquisition costs.