French firm Vusion Group is installing its digital shelf label (DSL) technology across Ace Hardware stores in the USA.

Among the first adopters of full-store DSL implementations in the DIY industry, Ace Hardware aims to enhance customer-experience and deliver operational efficiencies across its extensive retail network.

Chicago-based Ace Hardware, celebrating its 100th anniversary this year, is known for its customer service and presence in the DIY retail space, with more than 5000 locations across the USA.

By selecting Vusion as its exclusive partner for store digitalisation, Ace Hardware says it is underscoring its commitment to maintaining standards of customer service while embracing modern technology to support franchise owners.

The VusionOx Bluetooth LE-based IoT operating system will integrate with VusionCloud IoT cloud management software. The DSLs enable Ace to update pricing at the store level in a matter of seconds, for error-free and hassle-free pricing management.

Through digitalising the shelf edge, Ace’s managers and associates can be more agile, responsive and accurate, while spending more time engaging with shoppers. Additionally, Ace Hardware can enhance store operations.

The VusionCloud platform enables the DIY retailer to track, monitor and manage digital price tags and IoT devices remotely, streamlining processes. Moreover, LEDs installed on each DSL offer expanded use for in-store picking, put to light, pick to light, and wayfinding for employees and shoppers.

The combined benefits of BLE technology, flashing LEDs at the shelf edge and cloud-based IoT management can improve the in-store experience, boost overall store performance and contribute to increased profitability.

With continued expansion of its footprint in the DIY sector, this partnership with Vusion positions Ace Hardware to scale its technological capabilities in tandem with its physical growth, ensuring consistency and quality across all locations. The partnership also offers continued exploration and future deployment of Vusion’s suite, including out-of-stock detection, planogram compliance technologies, and in-store retail media.

“One of Ace Hardware’s objectives in selecting Vusion Group was to ensure that we had the support and structure for our retailers to be successful,” said Eric Webb, director of store operations at Ace Hardware (www.acehardware.com). “By automating pricing capabilities and the efficiencies gained with LED integration into our technology, we can maintain the high level of customer service our brand is known for, while simultaneously streamlining operations at every level.”

Philippe Bottine, deputy CEO of Vusion Group (www.vusion.com), added: “We are honoured to partner with Ace Hardware, a pioneer in DIY retail, especially during their centennial celebration year. This partnership is a testament to our shared vision for excellence in retail. By joining forces with Ace Hardware, we are not only expanding Vusion Group’s presence in North America but also collaborating with the thought-leaders and innovators who are shaping the future of the industry.”