Truckstop acquires FreightFriend to harness AI
- July 24, 2023
- Steve Rogerson

Idaho-based Truckstop has acquired the FreightFriend cloud-based capacity and freight manager that harnesses artificial intelligence (AI) to manage relationships, find capacity and match freight efficiently.
Truckstop’s acquisition of the FreightFriend platform extends the company’s position in matching freight with carriers. The FreightFriend platform helps carriers and brokers manage their business relationships, reduce friction and improve outcomes of freight matching activities.
“At Truckstop, we continue to invest in our industry-leading freight marketplace and compliance management offerings,” said Kendra Tucker, Truckstop CEO. “We reduce friction and increase trust in the market while driving greater efficiencies and higher profits for both brokers and carriers. With the acquisition of RMIS, and now FreightFriend, we will further enable our customers to build and foster relationships that support the growth of their businesses.”
Together, Truckstop and the FreightFriend technology can increase in-network and out-of-network relationships. In one centralised experience, brokers and carriers can manage and grow their networks, promote loads and trucks, receive intelligent matches, and digitally book freight.
“Relationships and trust are at the heart of moving freight efficiently, safely and profitably,” said Noam Frankel, FreightFriend CEO. “We are thrilled to continue our mission of building trust and transparency in the freight market; the combination of the Truckstop and FreightFriend will be a powerful tool for brokers and carriers alike to match freight, service their clients effectively and build a profitable business.”
Truckstop is a partner for carriers, brokers and shippers, empowering the freight community through a platform of innovations for the entire freight lifecycle to increase efficiency, automate processes and accelerate growth.
Chicago-based FreightFriend provides cloud-based truckload procurement that harnesses the power of AI to find capacity and match freight. The software includes a carrier relationship management (CRM) platform, freight matching and a relationship-based marketplace, and predictive new carrier discovery.