Trackstar has closed a $2.6m round led by TMV. The New York-based startup has developed a universal API for Warehouse Management Systems. The API is aimed at improving supply chain efficiency and data accessibility across complex supply chains.

The company aims to address what it argues is a lack of automation and digitization within warehouse management and logistics. It argues that companies seeking to automate end-to-end flow of goods face having to standardise data across numerous isolated integrations.

Using Trackstar, companies can connect with multiple WMS in minutes, with minimal development work.

The company’s customers include inventory planning solutions, warehouse optimization software, trucking companies, supply chain visibility tools, fulfillment companies, and more.

“Digitization of the global supply chain has been a critical imperative for years, and an elemental part of addressing the industry’s complexity, enormity, and volatility, all further compounded by long-held legacy systems. At TMV, we see Trackstar as a best-in-class next-generation solution poised to drastically improve supply chain operations across the globe — a single source of information, fewer decision makers, better collaboration, and higher performance,” said Marina Hadjipateras, TMV General Partner.

“The status quo for integrating with logistics and warehousing systems hinders innovation and negatively impacts end consumers,” said Daniel Langer, co-founder of Trackstar. “Our universal API is already helping companies launch new features, onboard more customers, and accelerate their growth.”