Supply chain visibility company Tive has picked fellow Massachusetts-based firm Skyhook, a wifi, cellular and hybrid location provider, to enhance the hyper-accurate location of in-transit shipments.

Tive helps logistics professionals actively monitor the location and condition of loads with data on location, temperature, shock, light exposure and humidity. Skyhook’s precision location technology will replace and supplement existing location sources on specific models of Tive shipment trackers. With Skyhook’s location positioning, Tive’s customers can gain more visibility into how materials and equipment move throughout their supply chains.

Location tracking helps shippers and logistics service providers understand the overall supply chain flow, identify and anticipate disruptions, predict delivery times, and allow for constant improvements through analytics and optimisation.

“Skyhook is thrilled to work with Tive to make it easier for businesses to track and monitor their modern supply chain,” said Craig Waggy, CEO of Skyhook. “Our unique hybrid approach is a great fit for asset tracking companies looking to understand how their products are moving across the globe.”

Tive provides real-time in-transit visibility for eliminating preventable delays and damage and chose Skyhook based on its hybrid location approach, ability to provide location positioning in various environments, and low impact on tracker battery life. Skyhook will be used across the Tive data cloud and OVN open visibility network, assuring that loads are visible even when entering locations where traditional GPS would fail, such as when shipments enter a warehouse.

Skyhook’s precision location technology, which triangulates cellular and wifi signals along with GPS to calculate a tracker’s location, extends real-time visibility into a shipment’s current location. The integration of Skyhook services delivers benefits such as improved inventory control, loss and theft prevention by accessing immediate location information, operational efficiency and improved visibility.

“The next generation of in-transit visibility is adding more ways to stream meaningful data in real time, so logistics professionals can actively manage shipments and avoid delays and damage,” said Lennon Acosta, senior director at Tive. “Hyper-accurate location and connectivity is a cornerstone, and Skyhook delivers both. And our open visibility network delivers those data to mutual customers of Project 44 and FourKites, creating a new industry standard in in-transit visibility.”

Skyhook operates what it says is the world’s largest independent location network, consisting of 5.1 billion geolocated wifi hotspots and 200 million cell towers. Skyhook processes tens of billions of location transactions, serving devices, apps, wearables, brands and advertising platforms with precise and accurate location data and intelligence. It is a wholly owned subsidiary of Liberty Broadband.

Tive provides real-time supply chain visibility insights that help logistics professionals actively manage their in-transit shipments’ location and condition. With Tive, shippers and logistics service providers can eliminate preventable delays, damage and shipment failures. It provides data generated by trackers allowing its clients to optimise their shipments, improve their customers’ experience and unlock supply chain insights in an actionable real-time manner.