THG deploys Geek+ robots at UK warehouse

  • October 22, 2024
  • Steve Rogerson

THG Fulfil has deployed a fleet of goods-to-person robots from Chinese company Geek+ at its Omega facility in Warrington, UK.

THG Fulfil is ecommerce service provider THG Ingenuity’s fulfilment and courier management division.

Geek+ will enable THG Fulfil to increase warehouse performance by supporting palletised items of any size. This joins THG Fulfil’s already extensive warehouse automation, which it leverages to serve the growing trend for late-night shopping by offering a 1am next-day delivery cut-off service for its own brands including Espa and LookFantastic, alongside third-party clients.

This order fulfilment innovation deployed has helped THG increase efficiency and enhance customer satisfaction while enabling scalability and providing real-time data and analytics through software. The expansion of automation now enables THG Fulfil to support category agnostic items of any size through its automation, pushing 95% of all units sold through a form of automation.

“The versatility of our suite of mobile robots, adapted to all kinds of scenarios and industries – in this case pallet movement – makes it possible for our customers to meet their business objectives,” said Simon Houghton, Geek+’s director of sales. “It is fantastic that THG Fulfil has been able to enhance its warehouse automation capabilities and order fulfilment with the implementation of our innovative robotics.”

Tom Killeen, COO of THG Fulfil, added: “Automation plays an influential role in fulfilment. The extension of our automation to include Geek+ enables us to add further value to our fulfilment capabilities, while reducing risk, complexity and improving efficiency. The flexibility Geek+ provides us gives us the ability to serve a wider range of brands and retailers while ensuring operational excellence not only for them, but for their end consumers.”

THG (www.thg.com) is the 19th customer for Geek+ (www.geekplus.com) in the UK and Ireland.