Tata enhances Rich’s supply chain

  • August 9, 2021
  • Steve Rogerson

New York family-owned food company Rich Products has enlisted Tata Consultancy Services (TCS) to drive its end-to-end supply chain transformation, enhancing integrated planning and agility, and helping it meet changing customer demands.

Rich’s supply chain supports the manufacturing of diverse food products, from cakes and icings to pizza, appetisers and specialty toppings. Like other food companies, in the last decade it has witnessed significant changes, such as major shifts in products, consumption behaviour, delivery channels and the consumer experience. Adding to the problems, the pandemic accelerated the need for agile and intelligent supply chains that let companies use ecosystem data and insights to make more informed plans and better decisions.

TCS will help Rich’s deploy a cloud-based planning platform to unify a variety of demand and supply data. Using artificial intelligence (AI) and machine learning-based data analysis and a digital twin foundation, the intelligent platform will autonomously predict issues, risks and opportunities.

Rich’s will use these data-driven insights to increase its agility and accuracy in decision making while addressing business disruptions, transportation management and changes in consumer demand.

“Data are like food ingredients,” said Yexi Liu, chief information officer at Rich Products. “Unless you are using the proper tools, you may never get the optimal outcome. With TCS, Rich’s end-to-end supply chain transformation is focused on harnessing the power of data by adopting agile technologies that will help us optimise operations, meet customer demand and achieve continued success.”

In addition, TCS will establish scalable integrations between Rich’s current technology landscape and the new platform to ensure end-to-end planning-to-execution visibility and orchestration. Unifying customer-, supplier- and internal manufacturing-centric systems should provide insights that will help Rich’s associates develop investment scenarios and make informed decisions, enhancing their competitive edge in the highly volatile food business.

“Companies leveraging scalable, resilient and autonomous supply chain technologies stand to gain a competitive advantage during the pandemic and beyond,” said Dave Jordan from TCS. “With our deep domain knowledge, consulting-led offerings and expertise in AI and ML, we will help Rich’s reimagine its supply chain to drive optimal investment decisions, while enabling faster product innovation and exceptional customer service.”

Rich’s is in 100 locations globally with annual sales exceeding $4bn.

TCS is an IT services, consulting and business organisation that has been partnering with many of the world’s largest businesses in their transformation journeys for over 50 years. A part of the Tata group, India’s largest multinational business group, TCS has over 500,000 consultants in 46 countries. The company generated consolidated revenues of $22.2bn in the year ended March 2021.