Shipium partners Blue Yonder to improve delivery dates
- May 20, 2024
- Steve Rogerson

A combination of Seattle-based Shipium’s shipping optimisation and Blue Yonder intelligent decisioning is improving shipping costs, delivery speed and the consumer experience.
Shipium is a shipping platform for enterprise shippers and logistics service providers. Arizona-based Blue Yonder specialises in digital supply chain transformations. Through the partnership, Shipium and Blue Yonder aim to improve their joint customers’ shipping operations, performance and consumer experience.
Retailers can optimise their shipping performance by adding Shipium’s suite of APIs to Blue Yonder omni-channel commerce and supply chain execution offerings. The partnership pairs Shipium’s artificial intelligence (AI)-powered dynamic time-in-transit models with Blue Yonder’s real-time inventory availability and intelligent fulfilment sourcing and pre-sourcing. As a result, joint customers will not only be able to optimise fulfilment by cost, location, speed and margins, but also provide accuracy and delivery commitments to consumers.
“Coordinating specific shipping use cases across existing systems is the only way to drive lower costs and happier customers, which is the top benefit of our partnership with Blue Yonder,” said Jason Murray, CEO of Shipium. “Blue Yonder is the leading provider of supply chain solutions trusted by shippers and logistic service providers across the globe, so we are honoured to be partnering with them.”
Consumers have options, so an accurate and fast delivery promise helps drive growth and loyalty. Shipium customers see an increase in cart conversion around 4% on average. Impacting positive growth isn’t enough for corporate success, however. Costs must be managed, too. Customers saw an average parcel spend reduction around 12% when using Shipium.
“Increased competition for share of wallet combined with customers increasing expectations for purchase choices and accurate, speedy delivery are forcing companies to meet these demands with new and modern technologies,” said Kevin Reese, corporate vice president at Blue Yonder (blueyonder.com). “Blue Yonder’s intelligent decisioning and deep supply chain execution expertise coupled with Shipium’s platform, means retailers can improve their business by increasing conversion, providing accurate delivery dates, optimising fulfilment and shipping costs, and improving delivery speed and accuracy.”
Shipium (www.shipium.com) is an end-to-end shipping platform for modern operators. The platform improves shipping speed and on-time-delivery by coordinating previously disconnected steps of the supply chain through an API-first platform integrated into Blue Yonder’s commerce, warehouse management and transportation management. Founded by the same team who created Amazon’s shipping stack, Shipium provides customers with the same enterprise-grade performance from estimated delivery dates on the web site down to shipment execution at the warehouse.
To learn more about the partnership, visit www.shipium.com/blueyonder.