Industrial IoT firm Sensolus is deploying tracking technologies for critical parts transported between RaceTrac convenience stores and its distribution centres.

This should help deliver on petrol-station chain RaceTrac’s focus on efficiency and customer service.

By digitally tracking reusable totes containing spare parts for fuel pumps, Sensolus enables RaceTrac to service pumps expeditiously at petrol stations, saving time and money while ensuring customers have access to properly functioning pumps.

RaceTrac will use Sensolus software to manage tracking devices attached to totes, getting regular, actionable insights into location and movement of spare parts through user-friendly dashboards. Additionally, proactive alerts will be sent out when anomalies such as low inventory or excessive dwell times occur.

“At RaceTrac we are always in pursuit of improving the guest experience and delivering a frictionless fuelling experience at our 590-plus store locations across the south-east and neighbouring states,” said Daniel Vasseur, executive director at RaceTrac. “Having properly functioning fuel pumps is essential to our 24/7 business. The partnership with Sensolus provides us a high-tech option for tracking the critical fuel pump parts needed to run our stores efficiently and deliver the highest customer service to our guests.”

Sensolus general manager Steve Logue added: “It’s an honour to help enable RaceTrac’s ‘relentless’ efforts to digitise and deliver efficiencies, for the ultimate benefit of their customers. Sensolus’ end-to-end tracking– software, hardware, connectivity – aligns with their need to bring visibility and control into their assets in transit and in the field.”

RaceTrac and Sensolus are both headquartered in Atlanta, Georgia, with Sensolus also having global headquarters in Ghent, Belgium.

Family-owned RaceTrac (www.racetrac.com) is one of the largest privately held companies in the USA, serving customers since 1934. More than 800 retail locations representing the RaceTrac and RaceWay brands offer an affordable one-stop shop featuring competitively priced fuel plus a wide selection of food and beverages, including freshly brewed coffee. RaceTrac employs more than 10,000 people.

Sensolus (www.sensolus.com) specialises in tracking for non-powered assets such as reusable packaging, trailers and containers. It partners with more than 500 customers globally and has expertise in industrial manufacturing, reusable packaging, logistics and environmental industries.