Utah-based freight transporter CR England has selected Lytx machine vision and AI technology to protect its 4000 drivers operating its fleet of more than 3500 tractor trucks.

The company will outfit its entire fleet with Lytx DriveCam event recorders, which use proprietary machine vision and AI to identify driving risks, including distracted driving, handheld mobile phone use, lack of seat belt use and following too closely.

“For years, we’ve admired CR England and the England family for their leadership in safety and their commitment to exceptional service,” said David Riordan, executive vice president at Lytx. “We are honoured to have the opportunity to help protect CR England’s people, its equipment, and its century-long heritage and storied reputation.”

Chad England, CEO of CR England, added: “Nothing we do is more important than making sure our team members and the public return home safely. It’s why we invest heavily in driver training and top-tier technology from innovative companies like Lytx.”

CR England selected Lytx after an extensive, three-month competitive evaluation against two other video safety providers. Success criteria included the performance and accuracy of the technology used to identify risks, as well as a demonstrated history of innovation.

“Our company is built on a core commitment to delivering excellence,” England said. “For us, excellence is not a one-and-done exercise. It’s a continuous pursuit to always operate at the leading edge with the best tools and technologies available. With its 27-year track record of high-velocity innovation, Lytx is the right choice to help us advance our ambitious safety goals.”

A pioneer in the transportation industry, CR England is a fourth-generation, family owned and operated carrier, founded in 1920 by Chester England. It was the first carrier in the USA to offer 72-hour cross-country, over-the-road freight service. Today, the company provides intermodal, dedicated, truckload and logistics services in the USA and Mexico.

“As our business continues to grow, we needed a partner that could scale with us while enhancing our commitment to safety excellence,” said Colin England, director of accident prevention at CR England. “Lytx’s dedication to customer success, combined with its significantly more advanced technology compared with our previous tools, made it the ideal choice for us.”

The machine vision plus AI technology is a driver aid only (www.lytx.com/driver-information). Drivers should never wait for a warning before taking measures to avoid an accident. The distraction detection and alerting technology does not collect, store or use any biometric identifiers or biometric information, such as scans of facial geometry, to detect distracted driving behaviour.

CR England (www.CREngland.com) is a privately-owned, customer and employee-focused company that has been moving America’s freight safely since 1920. Its headquarters are in Salt Lake City, Utah, and it has four company-sponsored driving schools throughout the USA.

California-based Lytx (www.lytx.com) specialises in video safety and video telematics. It harnesses the power of video to protect and connect thousands of fleets and 3.4 million drivers in more than 85 countries.