Italian third-party logistics provider Life365 is deploying moving robots from Chinese firm Geek+ to expedite operations.

Based in Forlì, an important logistics hub in the heart of Romagna, Life365 has more than 20 years’ experience in the field. The company has chosen Geek+’s automation to advance its business and take on larger competitors.

The technology Geek+ developed to handle operations in Life365’s warehouse revolves around a fleet of M200C moving robots that transfer office supplies, smartphones and other high-tech products through the facility and on their way to customers around Italy.

The M-series moving robots serve largely the same purpose as old conveyor systems, but have made these obsolete thanks to the increased flexibility that autonomous mobile robots (AMRs) provide.

“We are devoted to the best technology available and using it to the fullest,” said Summer Su, project manager at Life365. “Geek+’s moving robots represent the leading-edge in their field and allow us to continue to provide top-level service to our clients. We believe warehouse automation is the logical next step for Life365.”

Xin Yang, sales manager for southern Europe at Geek+, added: “This set-up, involving so many of our moving robots, is the first of its kind in Italy and demonstrates the versatility of our AMRs. The rapid implementation and fast return on investment of our AMRs provide a useful leg up in booming industries like ecommerce, and we are delighted to help independent retailers like Life365.”

Life365’s success comes from building a bridge between Asia and Europe to furnish its clients with the technology products. Geek+ says it is loking forward to helping Life365 and similar companies achieve their goals.

Founded in 2015, Geek+ has more than 1500 employees, with offices in Germany, UK, USA, Japan, South Korea, China, Hong Kong and Singapore.

Life365 presents itself on the Italian market as a bridge company between Europe and Asia: It has import and export contracts with manufacturers in China, Japan, Korea, Taiwan, Hong Kong and Singapore and distributes the goods throughout Italy.