Californian companies Identiv and Tag-N-Trac are working together to market IoT technology for cold-chain tracking and compliance.

Identiv specialises in RFID- and Bluetooth LE-enabled IoT. It has announced a business development and marketing partnership with Tag-N-Trac, a full stack IoT platform provider for real-time supply chain visibility and traceability.

This partnership will initially focus on developing and commercialising specialised IoT technology for cold-chain tracking within the pharmaceutical industry supply chain.

The partnership combines Identiv’s BLE smart labels with Tag-N-Trac’s Relativity SaaS platform, an integrated IoT offering that delivers item-level visibility and actionable insights from origin to delivery. The IoT platform brings together connectivity and data collection to deliver real-time visibility and traceability along with monitoring of ambient conditions such as item temperature and humidity, ensuring integrity and compliance for temperature sensitive products across the cold chain. The platform is for in-warehouse and in-transit use across the globe, providing visibility and traceability using purpose built smart labels and tags.

“As regulatory requirements and patient safety concerns grow, real-time data and visibility into the pharmaceutical cold chain have become critical,” said Kirsten Newquist, CEO at Identiv. “Our strategic partnership with Tag-N-Trac supports pharmaceutical customers with smart, scalable IoT that meets rigorous regulatory standards while optimising operational efficiency.”

Identiv’s smart labels continuously capture raw environmental data throughout a product’s journey to delivery. Tag-N-Trac’s platform transforms these data into real-time analytics for monitoring location, condition and chain-of-custody status, making the technology platform suitable for high-value products such as vaccines, biologics and other temperature-sensitive medications.

“Cold-chain visibility is one of the most complex and vital challenges in pharmaceutical distribution and logistics,” said Venu Gutlapalli, CEO of Tag-N-Trac. “Together with Identiv, we’re delivering a comprehensive digital solution that gives pharmaceutical companies the confidence and data intelligence to manage temperature-sensitive products safely, efficiently and in full compliance.”

Identiv (identiv.com) offers RFID- and BLE-enabled IoT to create digital identities for physical objects, enhancing global connectivity for businesses, people and the planet. Its products, integrated into more than 1.5 billion applications worldwide, drive innovation across healthcare, consumer electronics, luxury goods, smart packaging and more.

Tag-N-Trac (www.tagntrac.com) is building a modern, IoT-driven logistics tech stack by integrating multiple modes of hardware, software and data technology that together can solve complex supply change and inventory management problems. The founding team consists of senior executives with engineering experience in wifi, Bluetooth, sensors and positioning technologies.

• Identiv and InPlay (inplay-tech.com), a wireless system-on-chip (SoC) provider, have co-developed a portfolio of BLE-enabled smart labels for high-value logistics applications. This collaboration targets cold-chain compliance, pharmaceutical and food logistics, and asset tracking. Currently in development, the BLE smart label portfolio is expected to be commercially available later this year.