German container shipping company Hapag-Lloyd has equipped more than 1.5 million containers with tracking devices, integrating technology from Dutch firm Here.

This is enabling real-time tracking to enhance inland estimated time of arrival (ETA) calculations across global transportation networks.

Here’s tracking delivers precise, AI-powered ETAs, providing Hapag-Lloyd with data for better operational planning, control and customer satisfaction.

This enhances Hapag-Lloyd’s existing Live Position real-time smart container tracking with predictive ETAs for inland transportation, driving operational efficiency.

As supply chain disruptions continue to impact industries worldwide, the need for real-time visibility has never been greater. With the deployment of over 1.5 million container tracking devices to 90% of Hapag Lloyd’s total fleet, using Here’s tracking, the shipping company can now accurately predict arrival of these containers across its rail, barge and truck transportation networks. The tracking devices will extend to Hapag-Lloyd’s entire fleet and include ETA predictions early next year.

By leveraging AI-powered, predictive ETAs from Here, businesses and operations managers can rely on continuously updated data throughout the entire transport journey. This accuracy empowers more effective planning and decision-making, ultimately improving operational efficiency. 

The Here location service offers users the ability to monitor transportation in real time, both outdoors and indoors, and across multiple transportation modes. Along with predictive ETAs, the service also provides customisable geofencing for smart, event-based alerts and notifications, and post-trip analytics.

It is delivered via an API, offering seamless integration with existing enterprise software, and allowing users to maintain full control of their data.

“We are excited to redefine the future of supply-chain visibility together with Hapag-Lloyd and to provide their customers with the precise ETAs they need to stay competitive in a constantly evolving marketplace,” said Jason Jameson, chief customer officer at Here Technologies. “We are looking forward to extending our partnership with Hapag-Lloyd to further enhance their service offerings for even greater operational efficiency and end-customer satisfaction.”

Patrick Briest, nead of IT products at Hapag-Lloyd, added: “As the first carrier to offer real-time visibility of our container locations through our Live Position product, Hapag-Lloyd is taking the next step with Here to enhance inland ETA predictions. While we already know where each container is at any moment, our collaboration with Here allows us to predict where it will be across any transport mode, in any country. This capability significantly boosts our operational planning and supports our customers with unparalleled precision in shipment timing.”

Here (here.com) has been a pioneer in mapping and location technology for almost 40 years. From autonomous driving and seamless logistics to new mobility experiences, Here allows its customers to innovate while retaining control over their data and safeguarding privacy.

With a fleet of 287 modern container ships and a total transport capacity of 2.2 million TEUs, Hapag-Lloyd (www.hapag-lloyd.com) is one of the world’s top liner shipping companies. In the liner shipping segment, the company has around 13,700 employees and 400 offices in 140 countries. Container capacity is 3.2 million TEUs, including one of the largest and most modern fleets of reefer containers. Hapag-Lloyd has equity stakes in 20 terminals in Europe, Latin America, USA, India and North Africa. Around 2900 employees are assigned to the terminal and infrastructure segment and provide logistics services at selected locations in addition to the terminal activities.