Californian food technology company GrubMarket has acquired Nova Libra, which builds ecommerce and software products for businesses of all sizes in various supply-chain industries.

Chicago-based Nova Libra is an enterprise software-as-a-service (SaaS) provider founded more than 23 years ago by Tom Greenhaw. It has taken hundreds of projects from concept to reality.

Its primary product offerings span enterprise ecommerce, product information management, and employee and vendor portals. The company’s areas of expertise include custom application development, mobile applications, AI, machine learning, cloud computing and large-scale database management with an emphasis on Microsoft and Oracle technologies.

The company’s Coral ecommerce and communications platform, which includes a complete API for point of sale (PoS) integration, also caters to clients looking for a turnkey offering. This flexible and easy-to-use approach has enabled Nova Libra to cultivate and maintain its relationships with most of its large-scale customers for over a decade.

In 2021, Nova Libra was recognised by CIO Review as one of the most promising ecommerce technology providers. The company has securely processed billions of dollars of revenue to date, and its software is used at thousands of locations across North America every day.

“We are excited to join the GrubMarket team and welcome the opportunity to add our 23 years of advanced supply chain management experience to the food wholesale business,” said Tom Greenhaw, president of Nova Libra. “Customers including True Value, Michaels, FTD and Navistar have relied upon Nova Libra to provide excellence in software development and service. We are thrilled to learn that GrubMarket shares the same goals and has built out such well-integrated and much-needed software to enable more streamlined ecommerce for the food supply chain industry. The mission to provide high quality, nutritious food to all market segments, especially those that are underserved, is a truly meaningful endeavour.”

Mike Xu, CEO of GrubMarket, added: “Nova Libra has a sterling reputation in the software development space. They’ve been in business for over two decades, have a proven track record, and are a profitable business with high customer and employee satisfaction and retention. In this current digital age, having a strong ecommerce presence and operations is vital to the survival of traditional retail businesses. The pandemic has also accelerated adoption of digital transformation practices across all industries, especially in the food supply chain space. We’re excited for Nova Libra to join the GrubMarket family to bring their high-quality and reliable ecommerce development talent to our ecosystem. This acquisition enables us to further strengthen our ecommerce and software development capabilities for our software customers.”

Nova Libra’s software and ecommerce development offerings will add to GrubMarket’s ecommerce and software product family, which already includes the proprietary WholesaleWare software suite, the company’s SaaS platform that provides food industry wholesalers and distributors with seamless financial management, easy-to-use sales and online ordering features, precise inventory management, lot traceability and tracking, grower accounting, and automated routing and logistics tools.

Founded in 2014, GrubMarket is a San Francisco-based food technology company operating in the space of food supply chain ecommerce for business customers and end consumers, as well as providing related SaaS to transform digitally the American and global food supply chain. Currently, GrubMarket operates in Arizona, California, Connecticut, Georgia, Illinois, Massachusetts, Michigan, Missouri, New Jersey, Nevada, New York, Oregon, Pennsylvania, Texas, Washington and British Columbia (Canada), with plans to expand to the rest of the USA, Canada and other parts of the world.