Geek+ robots automate Ariat supply chain

  • January 24, 2022
  • Steve Rogerson

Chinese robotics company Geek+ has deployed autonomous mobile robots (AMRs) at Ariat, a US footwear and apparel brand for equestrian sports, outdoor activities and work industries.

The technology was implemented in collaboration with Geek+’s partner Körber, a specialist in supply chain software.

“We’re thrilled to collaborate with Körber on this innovative project and excited to see Ariat enhance its relationships with all its stakeholders through the many benefits of supply chain fulfilment automation,” said Randy Randolph, vice president for Geek+ in America. “With the integration of advanced robotics and AI technologies to its warehouse operations, Ariat is equipped with the needed efficiency gains, flexibility and future scalability to strengthen its employee and customer experiences.”

Integrating Geek+ picking and moving robots into Ariat’s supply chain improves operational flexibility and order picking efficiency, while reducing labour intensity in its distribution centre. Ariat can realise a rapid return on its investment and establish an intelligent supply chain that meets increased consumer demand.

“Geek+’s AMRs allow us to move our employees away from repetitive tasks and towards more rewarding activities, resulting in a better working environment and bringing greater value to the services we provide our customers,” said Matt Hardenberg, vice president of distribution at Ariat. “We are very grateful to Kӧrber for their expertise and comprehensive technology that has helped us to reduce the physical stress for our warehouse workers and modernise our operations.”

Bill Ryan, Körber’s CEO for software in North America, added: “Körber aspires to be a trusted partner for customers to strengthen their supply chains. Our extensive experience and know-how create clear advantages for business performance, employees and end customers. Unlike anyone else, we provide the software, robotics and consulting for some of the world’s most complex operations, reducing the manual labour for order fulfilment and streamlining internal processes. Our end-to-end supply chain allows us to deliver a unique mix for each individual customer to conquer their supply chain complexities.”

With ongoing disruptions to the global supply chain, Geek+ says it will work closely with Körber to ensure that Ariat will continue to overcome pandemic-related delays, meet consumer demands and improve operational performance.

California-based Ariat was founded in 1993 to reimagine the boot for modern riders, ranchers and workers. The company takes its name from Secretariat, said to be the greatest racehorse of all time.

Founded in 2015, Geek+ has more than 2000 employees, with offices in China, Germany, UK, USA, Japan, South Korea, Hong Kong and Singapore.