Freight Technologies launches AI tendering bot
- March 11, 2025
- William Payne

Freight Technologies (Fr8Tech) has launched an AI tendering bot. The new system will automate and streamline load tendering for shippers and freight brokers.
Load tendering has tended to rely on integrated Transport Management Systems (TMS) or manual processes, such as assigning loads via text messages or emails. The AI Tendering Bot employs AI to identify key information, provide real-time integration and reduce manual intervention.
It can read and interpret emails, text messages, screenshots of Excel spreadsheets, and other documents containing load information. Structured load data can be posted immediately into the Fr8app marketplace, where carriers can view and bid on available loads. It can also automate the transcription and organisation of load requests, reducing time and labour required by employees.
The AI Tendering Bot has been launched after pilot testing with several clients. It is now also integrated with Fleet Rocket, Fr8Tech’s TMS solution for brokers.
“Our new AI Tendering Bot represents a significant milestone in Fr8Tech’s digital transformation journey,” said Javier Selgas, CEO of Fr8Tech. “By automating the load tendering process, we are not only driving down operational costs but also delivering faster, more reliable service to our customers. This innovation aligns perfectly with our 2025 targets: to automate our operations, enhance service levels for key enterprise clients, and expand the innovative capabilities of our SaaS TMS solution, Fleet Rocket. Developed in collaboration with Trebu.ai, a Y Combinator-backed start-up specialising in AI automation, this bot leverages cutting-edge technology to streamline freight management like never before.”