FleetPulse tracker increases visibility and security

  • October 22, 2024
  • Steve Rogerson

Chicago trailer telematics firm FleetPulse has launched a compact asset tracker to meet the growing demand for enhanced asset visibility and security in an increasingly competitive logistics landscape.

As fleets face rising costs and the challenge of efficiently managing their assets, FleetPulseGo: Track provides straightforward and cost-effective trailer data to improve fleet security, reduce time spent locating assets and enable quick parts retrieval.

Developed in collaboration with customers and partners, it provides a fluid path to fleet visibility and asset recovery while seamlessly integrating into any trailer make. Its compact, wireless design allows for quick installation and deployment, eliminating the need to call on technical experts or interrupt schedules. Maintenance-free and featuring a seven-year battery life, it is said to be a set-it-and-forget-it option at an economical price.

“Recovering just one lost trailer can save fleets upwards of $50,000 in replacement costs, making FleetPulseGo: Track invaluable for asset tracking,” said Ross Joseph, vice president of operations at FleetPulse. “This is especially true today, where fleets are challenged with more asset-owned utilisation, rather than growing their fleet or replacing with new trailers. Track is a simple solution to increase fleet management efficiency, allowing them to concentrate on capitalising on the equipment that they’ve already invested in. It can be a huge add to the bottom line.”

At its core, the functionality of FleetPulseGo: Track (www.fleetpulse.com/fleetpulsego/track) is driven by its integrated accelerometer, enabling motion detection and GPS tracking. Insights on trailer idle times and motion activities are accessed through the FleetPulse trailer telematics platform (www.fleetpulse.com/platform), empowering fleet managers to identify and address potential security threats proactively.

Track helps recover lost trailers quickly, which can significantly reduce potential financial losses. It provides a comprehensive parts catalogue for each trailer and streamlines the search for necessary components, reducing downtime. Each trailer can be pinpointed, reducing the need for drivers to walk the yard in search of equipment, resulting in time savings.

“We pride ourselves on our team’s commitment to guiding customers, regardless of where they are on the smart trailer spectrum,” said James Grant, director at FleetPulse. “From the moment they subscribe, we tailor onboarding programmes and conduct regular training sessions to ensure they fully leverage the power of their FleetPulse investment.”

Wire-free, it can be easily attached and deployed without extensive setup. Flexible mounting options allow for discreet installation in various locations, making it difficult for thieves searching for tracking devices.

New trailer builds from FleetPulse partner OEMs include free hardware and a 60-day trial subscription. It is available on refrigerated trailers with units from FleetPulse TRU partners.

FleetPulse (fleetpulse.com) is a trailer telematics company that enables end-to-end visibility into trailer safety and cargo security, serving its customers with OEM-agnostic wired and aftermarket telematics offerings. Based in Chicago, the company was founded in 2017 as a business unit within Great Dane, a manufacturer of commercial transportation equipment including dry, refrigerated and platform trailers. Now an independent company, it supports trailers of any OEM.

Data collected directly from the trailer’s sensors and components enable real-time, proprietary insights via a digital dashboard and API to increase use, enhance safety and reduce maintenance costs.