Logistics giant FedEx has announced a data-driven commerce platform that connects the entire journey, making it easier for companies to grow demand, increase conversion, optimise fulfilment and streamline returns.

Called FDX, it connects the entire customer journey by offering end-to-end ecommerce options for businesses of all sizes in one platform.

“FedEx is transforming into a digitally-led business powered by our extensive physical transportation network, leveraging our scale and insights from moving 15 million packages per day,” said FedEx CEO Raj Subramaniam. “Through FDX, we will enhance our longstanding relationships with merchants of all sizes to help them optimise and grow their businesses through digital intelligence.”

By providing data and insights that improve visibility and connected capabilities across the customer journey, FDX should help merchants make more strategic logistics decisions from point of demand to delivery and returns.

The official launch of the platform is planned for autumn 2024. The platform is currently available as a private preview.

The platform brings together existing and new FedEx capabilities. The following digital capabilities are available today to help merchants:

• Grow consumer demand: Connect with high-value customers through the ShopRunner member network.
• Increase conversion: Share estimated delivery dates and time window updates throughout the shopping experience on product pages, in cart and at checkout to increase delivery transparency and encourage conversion.
• Improve visibility and control of shipments: See shipments in near real time to make informed decisions and manage risk through FedEx Surround.
• Understand carbon emissions impact: Access detailed carbon emissions data through FedEx Sustainability Insights to help make more sustainable supply-chain decisions.
• Streamline returns: Streamline, configure, and manage digital front-end return experiences, data exchange, and physical transportation for returns in one platform.

The FDX launch in autumn will also let users optimise order fulfilment by integrating real-time FedEx (www.fedex.com) network insights into order management systems. This will help find optimal shipping routes and speeds for more efficient, cost-effective deliveries.

Users will be able to create a custom post-purchase experience, matching brand standards from order tracking to returns. This capability will provide transparency with delivery dates and accurate shipment updates.