Fashion retailer C&A is to implement the Manhattan Active warehouse management system across its five Brazilian distribution centres by 2022.

This rollout started at C&A’s ecommerce fulfilment centre in São Paulo, which went live this year, and will initially help the retailer manage its rapidly growing online business.

C&A is a fashion retail brand with locations across 21 countries. For generations, the retailer has offered affordable clothing in the latest styles and fashion. It opened its Brazilian operations in 1976 and is now serving millions of customers a week across more than 300 stores.

After experiencing a 300% growth in its ecommerce business in 2020, C&A needed to keep up with this demand shift and streamline its distribution processes while continuing to provide customers with a better shopping experience across all of its channels.

Manhattan Active is a cloud-native enterprise-class warehouse management system from Atlanta, Georgia, based Manhattan Associates. It can unify every aspect of distribution, and never needs upgrading. Crafted entirely from microservices, this is said to usher in a new level of supply chain speed, adaptability and ease of use.

“We needed to support C&A today while also preparing us for the uncertainties of tomorrow,” said Alan Yarschel, director of supply chain at C&A. “Manhattan Active WM is the platform of the future and exactly what we wanted to bring to our customers. This will provide our customers with a great shopping experience, improved inventory availability and faster shipping times, among many other benefits.”

Bob Howell, senior vice president at Manhattan Associates, added: “As the leader in warehouse management technology, Manhattan looks forward to helping C&A provide its customers with a world-class shopping experience. Manhattan Active Warehouse Management will undoubtedly streamline C&A’s supply chain and help them continue rapid and strong growth.”

With over 2000 stores in 21 countries and more than 60,000 employees, C&A is one of the world’s leading fashion retailers. Every day, C&A welcomes more than four million visitors to its stores in Brazil, Europe, China and Mexico.