BlueBox lets Easyfresh visualise cold chain

  • June 17, 2024
  • Steve Rogerson

German intelligent freight tracking company BlueBox Systems is helping Easyfresh Netherlands visualise complex cold chain logistics.

Easyfresh Netherlands is part of the Spanish cold chain logistics provider Easyfresh Logistics. The Dutch company now has access to data from 98 per cent of all global ocean freight shipments using the BlueBox Ocean platform.

Cold chains have always been the ultimate logistics discipline. This is because maintaining the cold chain is one of the most critical and complex parts of the temperature-controlled transportation supply chain. With the increasing demand for fresh produce and temperature-sensitive goods in the global supply chain, it is essential that companies have efficient and reliable options for tracking and monitoring these products. This ensures that food safety and the quality of pharmaceutical products are maintained during transportation.

Easyfresh Netherlands specialises in the logistics of fresh and frozen goods, offering global deep-sea transport in a temperature-controlled environment. It is now using sea freight tracking platform BlueBox Ocean ( This lets the cold chain logistics provider track its perishable shipments with just a few clicks.

Thanks to the data from BlueBox and its partner California-based Vizion (, 98 per cent of the world’s ocean freight shipments are covered. BlueBox Ocean’s intuitive user interface provides immediate insight into real-time updates on shipment status and cargo location, enabling optimised logistics planning and quick response to any deviations.

The platform also provides an overview of all key container details, including the total number of containers sorted by type, country of origin, country of destination, carrier and monthly cargo volume. With this information, the container management processes can be organised more effectively.

“When transporting our temperature-sensitive shipments, complete monitoring and transparency are essential,” said Teun Messemaker, global manager for sea freight at Easyfresh ( “By using BlueBox Systems’ data, we can now offer our customers even better visibility of their shipments and intervene more quickly in the event of short-term problems to ensure smooth transport. Verifiable temperature management throughout the supply chain is critical to ensure the quality of perishable goods. For this reason, we intend to integrate BlueBox Systems’ temperature data tracking into our user interface in the near future.”

In addition, Easyfresh plans to integrate the BlueBox Systems technology at other offices, including Ireland, Chile and Spain.

“This cooperation with Easyfresh Netherlands underlines the growing demand for transparency in refrigerated transport in ocean freight logistics,” said Martin Schulze, CEO of BlueBox Systems ( “In this area, too, companies want to plan their routes in the best possible way, save resources and be able to react as quickly as possible to events during transport, and the data we provide makes this possible. At the same time, it spurs us on to further improve our BlueBox Ocean platform and offer our customers innovations that meet their needs.”