On Power scales up Icelandic EV Charging

  • January 24, 2023
  • William Payne

Landis+Gyr subsidiary Etrel is partnering Icelandic electricity supplier ON Power to scale the latter’s EV charging service offering in Iceland with the help of the charge point management system OCEAN. Iceland is one of the fastest growing European markets for EVs, with 60% of total new car registrations for electric vehicles, the country requires a rapid scale-out of EV charging to meet escalating demand.

Etrel’s OCEAN software is designed as a scalable EV charge point and energy management platform that provides monitoring and management of residential, business, and public charging locations from a single cloud-based tool. The software is hardware-agnostic, and is allowing ON Power to transfer its existing operations and expand with the market needs, regardless of implemented charging hardware or location.

“Iceland has the second largest share of newly registered EVs in Europe, which makes a rapid and stable roll out of EV charging infrastructure of paramount importance,” said Hrafn Leó Guðjónsson, Product Manager at ON Power. “Ensuring the scalability of the system with technology that allows us to keep pace with the demands of the market was key in our decision to use Etrel OCEAN.”

“With a charging network consisting primarily of residential chargers, it is important to ensure a familiar and connected charging experience for customers at home and on the go”, said Rok Poteko, Head of Software Sales at Etrel. “We brought ON Power closer to their users with a white label solution; allowing the company to apply custom configurations from branding and subscription methods to payment types and tariffs.”

In the second phase of the rollout, ON Power will leverage OCEAN’s API database, which will enable tight integration with ON Power’s ERP and CRM systems, further improving its operations.

ON Power is the largest clean energy provider in Iceland. It produces and sells electricity to the entire population and hot water to the capital area. The company launched its EV charging business in 2014, becoming one of the first EV charge point operators and e-mobility service providers in the country.