FLASH fuses urban EV and parking
- October 4, 2022
- William Payne
Parking software developer FLASH has launched EV charging technology designed for the specific demands of urban EV charging, and addressing the particular infrastructure challenges of urban environments. The technology is designed specifically to meet the needs of city parking operators in providing a range of EV options that match different urban users’ parking patterns.
FLASH’s offering – which focuses on Level 2 EV charging – supports complex and dynamic pricing capabilities to enable the flexibility parking operators need to manage primary traffic and off-peak hours, that increasingly generate incremental revenue from overnight fleets, weekend transient/one-time chargers, and evening charging from nearby entertainment and hospitality locations. With reservation capabilities at all facilities, the digital solution integrates into FLASHOS, allowing consumers to use parking apps, such as ParkWhiz or BestParking, to reserve spaces and chargers with guaranteed availability and functionality.
“Parking and charging are the anchors of the mobility hub and crucial to a seamless customer journey. However, urban EV charging requires a fundamentally different solution than the suburban or highway model,” said Ben Davee, EVP & General Manager, Electric Vehicle Charging Division of FLASH. “We built our reservable EV charging solution with commuters, multi-family residents, and fleet drivers in mind. We are delivering on ease-of-access, reliability, and a holistic, integrated solution that addresses the transforming needs of consumers, parking operators, and property managers, simultaneously. And it’s a smart solution that will grow as mobility hub demands evolve as connected vehicles go autonomous.”
“In urban parking facilities, a 50% success rate on retail transactions simply isn’t acceptable,” said Neil Golson, Chief Marketing Office of FLASH. “Our cloud-born operating system is monitored remotely and supported by on-site parking operators that maintain the highest level of operability for our gates, kiosks, cameras, chargers, and payment systems.”
“The transformation of FLASH from a parking software company to a leader in connected, electrified mobility is accelerating,” said Dan Sharplin, Chairman and CEO of FLASH. “Over 15,000 locations across the US already prefer the FLASH platform, so I’m proud that this EV rollout will help our parking operator and asset owner partners get ahead of EV’s major tipping point, which we believe will hit in 2023. In partnership with our operating partners, we’ll transform some of the most valuable, complex urban real estate into connected mobility hubs, the critical infrastructure of our smart cities.”