UK energy SaaS company ESG has acquired Cubs, a provider of billing technology for energy companies and electric mobility providers in Denmark.

The acquisition expands ESG’s presence into Denmark while offering opportunities for Danish energy retailers to innovate and grow their market share.

ESG provides a software platform for energy suppliers, enabling options in market data, billing and asset management. It combines a SaaS architecture, flexible integration and continuous innovation with sector expertise and experience to provide what it says is the most adopted software platform in global energy markets, including energy retail and renewables.

“Our mission-critical software is integral to the energy ecosystem,” said Matthew Hirst, CEO of ESG. “Leveraging our extensive market and technology expertise, we empower energy retailers and producers to thrive in today’s dynamic environment. This partnership will help Cubs customers to innovate in customer acquisition and retention. We are delighted to welcome the talented Cubs team to ESG, where we will continue to create modern and reliable options that help energy retailers to innovate, become more nimble and gain market share, while increasing efficiencies.”

The Cubs system is a cloud-based scalable billing offering that supports all business processes from consumption to billing for energy companies in Denmark. Cubs serves large and small utilities that want to ensure transparent and reliable consumption settlement.

By providing a modern and flexible platform that supports emerging market trends such as EV charging, prosumerism and PPA settlement, the product has become the most widely adopted and fastest growing billing offering in the Danish electricity market. Cubs is used by 30% of electricity retailers in Denmark.

“The accelerated electrification of Danish society has fundamentally reshaped the business needs of utility companies and energy retailers, challenging them to introduce new products and services in order to retain customers, drive growth and increase market share,” said Peter Ulka, CEO of Cubs (www.cubs.dk). “With the backing of ESG, Cubs will be able to support our customers in new ways as we leverage ESG’s expertise to add new features and even greater scalability to our modern energy platform. By joining ESG, Cubs will create many new opportunities for our clients and employees alike.”

ESG (www.esgglobal.com) serves more than 800 energy companies and more than 50 million end users worldwide.