Tier brings micromobility to Brussels

  • March 2, 2022
  • Steve Rogerson

After more than 175 launches worldwide, German micromobility company Tier Mobility has started operation in Belgium with an initial 2000 e-scooters.

Though starting in Brussels, the provider also has plans for a multimodal offer – which it already has today in numerous European cities – and for launching in other Belgian cities.

Tier has a fleet of more than 135,000 e-scooters, e-bikes and e-mopeds in more than 175 cities in 19 countries. It is encouraging more road users to use other means of transport than the private car for short distances, especially in combination with public transport. International figures show, for example, that 17.3 per cent of trips by scooter serve as a replacement for a car trip.

In addition to the environmentally friendly shared experience, user can benefit from safety features that reduce the risks for riders and other road users.

“The Tier e-scooters are the safest on the market and really can’t be compared to the ones you saw at the beginning of the shared mobility economy,” said Jesper Vis, Tier general manager for Benelux. “On top of their general high-quality level, they have a double brake and extra visible front and rear light signals and, thanks to their large front wheel – the largest in the sector – they have increased driving stability. We have also contacted all of the Brussels municipalities, because we are one of the few players that will eventually be present in all 19 municipalities of the region, in order to meet their needs and challenges in terms of shared mobility as much as possible.”

Tier analysed its emissions to make structured cuts. Since January 2020, it has been calling itself the first fully climate-neutral micromobility provider.

“We look beyond purely reducing emissions when it comes to recharging, because emission reduction in production, operations and transport has also become a company standard,” said Vis. “For example, we invested in e-cargo bicycles and electric delivery vans for our employees, who replace the empty batteries on site. This way, we don’t have to drive big polluting vans through the city to pick up shared vehicles for reloading in a warehouse. The fact that our e-scooters currently have the longest lifespan on the market also helps to reduce our carbon footprint. We also maximise the green energy supply in our warehouses and have a strict low-carbon travel policy for all employees. And, finally, we set up a CO2 compensation policy to neutralise the rest of our emissions.”

In the long term, Tier wants to become a leading player in Belgium, with expansion into other major cities. Its ambition is to evolve towards the multimodal service including e-bikes, which it already offers in many other European cities.

Founded in 2018 by Lawrence Leuschner, Matthias Laug and Julian Blessin, Tier is headquartered in Berlin and operates in more than 175 cities across 19 countries in Europe and the Middle East.