Georgia smart city Peachtree Corners and Curiosity Lab are partnering machine learning specialist UPCITI to simplify urban data collection and analysis.

The city will deploy UPCITI’s sensor technology to provide the city with information on pedestrian behaviour. The company will work closely with city officials on a three-year project in Peachtree Corners’ Town Green, an event space in the city. The technology detects pedestrians and vehicles without collecting any personal data.

This is the first deployment by UPCITI in the state of Georgia.

Peachtree Corners hosts more than 80 events and has over 40,000 attendees to its city centre each year. The city will employ UPCITI’s technology to quantify crowd patterns and identify pedestrian flow in real time.

The pilot deployment will give city officials deeper insight into how people move within and around the Town Green. This data will increase the city’s visibility on residents and visitors’ mobility preferences and pedestrian behaviour at the Town Green.

UPCITI’s edge-computing device features a low-resolution camera that can detect pedestrians and vehicles without collecting any personally identifiable information, like facial recognition or license plate reader technologies. The company operates on strict privacy-by-design approach, which intentionally developed a technology that ensures that no faces are captured, no individuals are tracked, and no identifiable data is stored. The system fully complies with GDPR standards used across European cities, ensuring resident trust while delivering valuable insights.

“Our mission at UPCITI is to help cities make safer, smarter, and more sustainable decisions through ethical technology,” said Larissa Paredes Muse, Strategic Relationships Manager of UPCITI. “Built around Europe’s General Data Protection Regulation (GDPR), our sensors protect individual privacy while providing powerful, actionable insights for the communities its deployed in. We are proud to partner with The City of Peachtree Corners to demonstrate how technology can enhance pedestrian safety, enable data-driven operations, and plan without compromising personal data.”

“Community safety is always top of mind for us as we consistently look for ways to make our city safer and smarter,” said Seth Yurman, City of Peachtree Corners Deputy City Manager. “By analysing how people move through Town Center, for example, we can design better public spaces, plan more efficiently for events, and ensure pedestrian safety in real time. This collaboration reflects what Peachtree Corners, and the Curiosity Lab, are all about: working with forward-thinking partners to create solutions that improve daily life for our residents, while setting an example for cities across the globe.”