Datamatics has developed an automatic fare collection system for the City of Memphis, Tennessee. The new system provides commuters with a faster and more convenient way for travel payment.

The Memphis Area Transit Authority (MATA) is now operating the Next Generation Fare System (NGFS), an Automatic Fare Collection (AFC) system. Datamatics has integrated its AFC platform, TruFare, into the new GO901 Smart card solution that it has developed for MATA. This allows effortless ticket purchase across the counter, loading of the Smart Cards and enabling contactless travel. Datamatics has also developed commuter-friendly kiosks which are placed throughout the city for trouble-free card top-ups.

With MATA’s new GO901 Smart Card, commuters can load cash and trips into the Smart Card. In addition to Datamatics developed kiosks that have been installed across the city, there will also be over 300 stores providing for sale and loading the Smart Card across the city.

Rahul Kanodia, Vice Chairman and CEO of Datamatics said, “Our participation in MATA’s Next Generation Fare System (NGFS) marks a significant stride towards elevating commuter experience. The GO901 Smart Card, powered by Datamatics’ Automatic Fare Collection system TruFare, which empowers commuters with a secure cashless travel solution at the same time, provides operational benefits to the transit operators spanning major cities across the world. We have also successfully implemented TruFare at Mumbai Metro Line 2A and 7.” He added, “With over 30 successfully delivered AFC projects worldwide, Datamatics is dedicated to elevating commuter experiences across the world.”

Datamatics has recently implemented AFC solutions in Mumbai (Line 2A and 7), Kolkata, Lucknow, Katra in Jammu, NCRTC in New Delhi, San Diego, and Memphis, USA.