Israeli startup ITC is partnering Smart City laboratory Curiosity Lab to launch its intelligent traffic control software in the United States. ITC will also be trialling its system in Peachtree Corners, a Smart City in the Atlanta metropolitan area.

ITC’s software solution connects to existing traffic cameras and uses computer vision analysis to identify road objects and collect data including speed, acceleration, traffic flow, distance, pedestrian activity. It complies with privacy regulations by hiding license plates and faces. Using proprietary machine learning, data is used to create a traffic model that highlights patterns of each intersection or corridor with the ability to connect across a grid of intersections and create one holistic image.

ITC is also predicting traffic patterns in real-time based on historic data, enabling cities to have proactive and adaptive control of traffic congestion.

In addition to discovering patterns, ITC’s solution can create traffic simulations across intersections and corridors where the software is deployed. Traffic controllers and city managers will be able to see real-time object-driven visualisation and simulation with a geographic overlay and to create theoretical traffic scenarios for the software to solve. Through its proprietary algorithms, ITC’s software can also manage traffic based on a city’s specific goals, whether that be to limit carbon emissions and improve sustainability or provide general traffic management, prioritise pedestrians or public transit and more.

“With our solution already deployed across Israel, in Australia and other countries worldwide, Curiosity Lab will serve as a real-world playground for us to continue to develop our solution and to officially launch in the US with an official office in the Innovation Center,” said Aharon Brauner, ITC Co-Founder and CEO. “That ecosystem is the perfect opportunity for us to demonstrate the effectiveness of our solution with consistent mixed traffic, public transit and pedestrian activity along the corridor. Proven to be 99% accurate in both daytime and night time scenarios, our solution is more accurate than human or other data collectors, and we are looking forward to using this opportunity to enhance traffic management throughout Curiosity Lab’s ecosystem and into Peachtree Corners to improve the everyday lives of visitors and citizens.”

“Our software not only learns and adapts traffic signals and patterns in real-time, but also has the capability to manage traffic to prioritise certain categories of road users,” said Dvir Kenig, ITC Co-Founder and CTO. “This allows cities to manage each intersection or corridor differently based on the type of traffic they are seeing and/or time of day. If an intersection regularly has heavy pedestrian traffic, our solution can prioritise this category and will develop models for pedestrian tendencies across wait time, how long it takes to cross the street, etc. Cities can then prioritise pedestrians in mixed traffic by limiting the wait time to cross the street based on foot traffic. Similarly, this can be applied to public transit and even school buses in mixed traffic, ensuring for these categories efficient trips to remain on schedule.”

“According to recent studies, more than 40% of traffic accidents occur in intersections, and congestion accounts for 25% of car greenhouse gas emissions – with the average driver spending three days per year stuck in traffic,” said Brandon Branham, Curiosity Lab Executive Director. “This cost-effective traffic solution is going to be a game-changer for cities across the U.S. ITC’s solution gives city managers and traffic engineers the affordable tools to make our roadways safer, more efficient and thus more sustainable for everyone on the road. We will be able to manage intersections in real-time and can easily download a traffic report and adapt traffic signal patterns remotely, which is a huge advantage for city managers when there are major wrecks, community events and sudden surges in traffic. The ease of scalability is also impressive, which makes this even more appealing to city managers and CTOs across the country. As a city, we are excited to witness how ITC continues to improve our residents’ daily driving experience.”