Kirkland, Washington-based Inrix is helping car makers, businesses and urban city planners understand parking demand by leveraging accurate and up-to-date on-street and off-street data and driving behaviour.

Called Parking Demand, the service can help predict parking usage, reduce last-kilometre congestion and cut emissions.

It can identify exact areas in each city experiencing high parking demand and predict future needs. By combining up-to-date parking and vehicle data, automakers, businesses and cities now have access to accurate parking predictions to help reduce congestion, stress and tail pipe emissions.

It combines insights from the firm’s Parking and Trips products to understand driving behaviour by incorporating historical, real-time and predictive parking availability information along with trip insights to provide a complete picture of the local parking demand.

Automakers, public sector and businesses can integrate Parking Demand into existing systems and scale to meet evolving needs.

“Parking is a complex equation and historically it’s challenging to provide drivers with an accurate prediction of parking availability at their destination,” said Greg Corley, senior vice president of automotive at Inrix. “Parking Demand improves the driver experience by identifying the parking hot spots near their destination. We help our customers tap into reliable, high-quality data to optimise parking operations from end to end without new costly hardware.”

Automakers, businesses and cities can tap into Parking Demand to identify parking hot spots, improve product experience and address parking pain for customers. For example:

• Car makers can direct drivers to the most appropriate parking lots, even in high-demand areas
• Urban planners can accurately predict parking demand in congested areas to manage availability, improve traffic flow and make routing decisions
• Kerbside management can create data-driven models to predict parking trends and understand patterns and behaviour that enable effective decision making

“The unique combination of our Trips and Parking data allows us to more accurately predict demand and deliver the best experience for drivers,” said Corley. “It’s not just being able to list a number of parking spots in a city, but it’s about leveraging real intelligence to know where the highest parking need is in order to ensure the best coverage and guide the driver to the right location.”

Inrix leverages big data and technologies to provide future-proof parking management, with users having access to both on-street and off-street parking data that cover over 312,000 locations, in nearly 20,000 cities and over 150 countries.

Founded in 2004, Inrix pioneered intelligent mobility by transforming big data from connected devices and vehicles into mobility insights. This approach enabled it to become a provider of data and analytics into how people move.