Here extends real-time traffic service at ITS World Congress

  • October 12, 2021
  • Steve Rogerson

Location data and technology platform Here Technologies announced a extended real-time traffic service at this week’s ITS World Congress in Hamburg.

It introduces lane-level information and expanding inner-city coverage to help drivers reach their destinations more efficiently and stress-free.

This is said to be the industry’s first traffic service that provides accurate speeds on arterial lanes with congestion at intersections, as well as the different speeds on roads with high-occupancy vehicle lanes in Australia, Canada, New Zealand and USA. This gives drivers the chance to make informed decisions about the best routes for their journeys.

The service includes granular traffic coverage in more than 100 cities worldwide, across all street types.

“Global traffic volumes have been severely impacted by the Covid-19 pandemic,” said Jørgen Behrens, chief product officer at Here Technologies. “Even with loosening restrictions, traffic congestion will be more unpredictable than before due to changes in our work behaviour. This means that up-to-date traffic information is more important than ever. That’s why we continue to refine and expand our traffic offering, helping people, companies and cities save both time and money while improving quality of life.”

The existing service is used by automotive companies, logistics providers and city governments and transportation agencies globally.

The latest offering is an expansion of Here’s standard real-time traffic service that delivers up-to-the-minute information about traffic flow and road incidents that can cause delays. It enables the display of traffic conditions on highways and arterials and supports traffic aware routing for optimal ETA calculations.

Both the original and expanded version are available in more than 70 countries worldwide, covering over 13 million kilometres of roads in total. The services are based on billions of anonymised GPS data points Here gathers every day, leveraging over 150 different probe data providers and more than 100 incident sources. Additionally, Here traffic services integrate rich sensor data from millions of connected cars around the world.