Californian e-scooter company Bird is integrating Google Maps into its technology to help increase access to eco-friendly urban transportation.

Anyone using Google Maps to plan a trip in US cities where Bird operates will be able to locate nearby Bird scooters and bikes, as well as an approximate trip duration, estimated price and optimised route.

Simply by toggling between cars, transit, bikes and walking, individuals will be able to select a variety of modes of transportation, including eco-friendly Bird scooters, for their particular journey. Additional helpful information is displayed such as estimated travel time, cost and environmental impact.

If an individual chooses to complete their trip using one of Bird’s vehicles, Google Maps will direct them to the Bird app by tapping the “Unlock” button displayed at the bottom of the screen. Those who do not yet have the Bird app installed on their device will be prompted to do so via the Apple App or Google Play stores.

The feature will be available on both iOS and Android devices. It will initially be rolled out in all Bird partner cities across the USA before expanding to more countries and locations throughout the firm’s growing network of more than 300 partner cities.

Bird’s integration with Google Maps is the latest in a series of global mobility-as-a-service (MaaS) integrations and multimodal partnerships designed to simplify transportation and increase access to sustainable micromobility options. 

In Europe, the company works with MaaS platforms such as Skipr, Tranzer and soon Whim, three apps that are centralising mobility services in Antwerp and throughout Belgium. It has also recently partnered directly with national rail companies SNCF in France and Trenitalia in Italy to improve multimodal mobility for millions of train and transit riders.