US households opt for multiple smart home devices

  • April 22, 2024
  • Steve Rogerson

Nearly one in five US households has six or more smart home devices, according to Parks Associates.

Its Smart Home Dashboard quarterly consumer research features surveys of 8000 and 10,000 US internet households. It found 45% of US internet households have at least one smart home device and 18% have six or more smart home devices.

The research firm will feature its latest consumer and industry research on the smart home, security, energy, access control, monitoring and broadband markets at next month’s annual Connections (www.parksassociates.com/event/connections) connected home conference in Texas.

“Heading into 2024, the profile of the smart home adopter looks different than in the earlier years of the market,” said Jennifer Kent, vice president at Parks Associates. “Mainstream households with one to five devices now outnumber the smart home-enthusiast households with more than six devices. This shift in the average smart home consumer requires companies to adjust the marketing, sales and support strategies for their products, to better align with the needs and demands of this middle market.”

The conference covers the state of the connected home, building profitable business models, role of energy in the connected home, home security, broadband and value-added services, consumer demand for connectivity and services, future of connected homes, and expanding markets.

“A wide variety of players compete in the smart home,” Kent said. “Companies are building out their ecosystems to maximise their sales potential and provide a better, more integrated experience to end users. This makes the platform that much more important as a centre point for control of the connected home.”

The conference will run from May 7-9 in Plano, Texas, and brings industry together to provide insights and business forecasting about the adoption of technology including broadband, smart home, security, connected health, energy and home automation.

Parks Associates (www.parksassociates.com), a woman-founded and certified business, is an internationally recognised market research and consulting company specialising in emerging consumer technology products and services. Founded in 1986, it provides business intelligence and research services through its proprietary methodologies developed over decades, including quarterly surveys of 10,000 internet households.