Samsung has unveiled a bespoke line of AI-powered home appliances in Malaysia.

Describing them as the future of home living, the line includes a side-by-side refrigerator, laundry top load washer and Jet Ultra vacuum cleaner. These appliances feature smart functionalities that adapt to user behaviour, improve energy use and integrate into a connected lifestyle.

“At Samsung, we aim to make everyday living easier through meaningful AI innovation,” said Charles Kim, president of Samsung Malaysia Electronics. “With our bespoke AI appliances, we are bringing advanced AI Home to more households, offering intelligent options that redefine modern living. Powered by seamless SmartThings connectivity, trusted Knox Security, and natural voice interaction through Bixby, we are transforming how consumers interact with and manage their home appliances.”

The appliances have built-in screens and voice control, letting users access essential information and manage their home environment anytime, anywhere.

The side-by-side refrigerator has a sleek design and a 23cm LCD AI Home screen. This smart display enables seamless communication across all Samsung devices, using voice commands via Bixby. It also supports a multi-device experience connecting everything from smartphones to home appliances, letting users take calls, play music and even receive recipe suggestions via SmartThings Food Management. Users can monitor food storage in real time, making grocery shopping smarter and more efficient.

This refrigerator includes AI features such as auto open door. Fitted with sensors on both sides, it detects when the user’s hands are full and opens automatically with a light touch or a voice command, eliminating hassle in everyday routines.

For energy efficiency, the AI energy mode within SmartThings helps reduce power consumption by up to 10%. It constantly tracks energy usage, estimates the monthly electricity bill and provides smart suggestions to save energy. Once activated, it optimises the compressor speed and defrost cycle frequency based on real-time environmental conditions. To maintain a fresher, cleaner fridge environment, it also has a built-in UV deodoriser and filter that maintain fresh air circulation and help eliminate odours daily.

To eliminate the hassle of complicated laundry routines, Samsung has introduced AI technology in its 13 to 21kg top-load washer, making laundry easier and more convenient. The AI wash feature detects fabric type and load weight, adjusting settings such as water level, agitation, and wash and rinse times.

Users can reduce their washer’s energy consumption using SmartThings AI Energy Mode. When selected for certain cycles, its algorithm intelligently helps reduce energy use by up to 20%. Meanwhile, AI VRT+ technology analyses sensor data to reduce noise and vibration, delivering a quieter laundry experience regardless of the floor type.

The top loaders feature Ecobubble technology for more efficient cleaning with less fabric damage. It combines BubbleStorm, which dissolves detergent into foam for quicker fabric penetration, and Dual Storm, which thoroughly mixes bubbles and clothes. This system uses up to 25% less energy and up to 13% less water, washes 2.5 times faster and provides up to 20% better fabric care, reducing wear on clothes.

Compatible with SmartThings, users can remotely monitor and control their laundry. For added peace of mind, the digital inverter motor is covered by a 20-year warranty.

Also making its debut is Samsung’s most powerful cordless stick vacuum cleaner, the Bespoke AI Jet Ultra. Delivering suction of up to 400W, it tackles tough cleaning tasks. At its core is the HexaJet motor, designed with a hexagonal stator structure, a second-stage diffuser and a thinner impeller for optimised airflow and motor efficiency. The motor also allows for up to 100 minutes of cleaning on a single charge in Min mode, making it suitable for cleaning the entire home in one session.

Equipped with the upgraded AI Cleaning Mode 2.0, the vacuum detects brush load and air pressure, automatically optimising performance across six cleaning environments. Whether using the Active Dual Brush or Slim LED Brush+, it delivers mid mode-level performance while reducing battery usage and enhancing manoeuvrability.

 The multi-layered filtration system captures fine dust with 99.999% efficiency. Its HEPA filtration technology traps particles as small as 0.3µm, helping prevent dust from being released back into the air.

Built-in wifi and SmartThings connectivity let users monitor vacuum performance remotely, while the onboard LCD screen displays alerts, battery status and even call notifications.

Backed by Samsung’s security technology, the line features Samsung Knox, which protects user data with multi-layered security, enabling a reliable smart home experience with peace of mind. Knox Vault also makes its debut in home appliances, securely storing sensitive data such as passwords in a dedicated hardware chip.

To safeguard against potential future quantum attacks, Samsung has incorporated post-quantum cryptography (PQC) into Knox Matrix Credential Sync for screen-equipped products. Additionally, Samsung is enhancing product maintenance with SmartThings Home Care, which uses AI to monitor the status of appliances and sends notifications when issues are detected. Technical support representatives can also provide remote assistance based on pre-diagnosis results.

For more about the 2025 bespoke AI home appliances, visit www.samsung.com/my/home-appliances/bespoke-home.