Older people embrace smart-home tech, says LG

  • August 30, 2021
  • Steve Rogerson

Older and less tech savvy people are more satisfied with smart-home technology than the younger generation, according to a report by South Korean firm LG.

While smart homes and smart products have clearly been embraced by mainstream consumers, what has not been clear is what benefits users are actually getting in return for their investments. With this in mind, LG dug deeper into how homes of the new age are transforming everyday lives. By gathering the opinions of 857 US smart homeowners, the LG report reveals just how smart homes can be a win for everyone.

Contrary to what many might think, less tech-savvy users are actually more satisfied with their smart homes with twice as many users between the ages of 50 and 54 (60 per cent) responding that they were very satisfied compared with participants in the 25-29 age group.

Satisfaction was higher for older homeowners as they spend more time at home with their families compared with other age groups, affording them more time to enjoy the benefits of their smart homes. The fact that smart homes provide adaptable, easy-to-use technology was an added plus. Smart homes can be enjoyed by everyone regardless of tech fluency or age and they can play an important role in narrowing the digital divide.

While smart homes are designed to be universally beneficial, those benefits have the advantage of being unique to every individual. The survey revealed how smart spaces are providing flexible options that adapt to distinctive lifestyles based on users’ key values, interests and hobbies.

For example, when it comes to leisure time, survey respondents with a passion for gardening named the remote control or voice command function of their smart TVs, refrigerators and washing machines among their top three most used features as they allow users to communicate with their products even when they’re busy in the garden.

Today’s smart homes are setting a benchmark for environmentally-friendly living. Among the long list of smart home benefits, saving energy was mentioned most frequently by respondents. Through energy optimisation features found in the latest connected products, smart homes help users achieve a more sustainable way of life while protecting consumers from hefty energy bills.