California-based Yardi, a provider of real-estate software, is integrating its products with Colorado firm Engrain, a pioneer in apartment mapping technology.

The aim is to create interactive maps to improve the rental search experience.

This collaboration enhances Engrain’s SightMap technology on Yardi’s RentCafe web sites, enabling multifamily clients to add interactive property maps that improve the rental search experience.

Prior to this collaboration, Yardi would embed Engrain maps in RentCafe web sites, requiring interactions with multiple teams. Now, as an Engrain reseller partner, Yardi simplifies the process for its multifamily clients by managing the SightMap ordering, licence management, support and native API integration. This also creates a better user experience and provides more detailed insight into user engagement.

The integration of SightMap makes it easier for renters to view and assess available units. Web site visitors can explore the property and find the apartment that’s right for them. This personalised approach ensures more qualified applications, creating a faster, more satisfying leasing process for renters and property staff.

“Renters want to learn as much as they can about the actual units available to rent,” said Esther Bonardi, vice president at Yardi. “This integration helps property managers provide that level of information, creating a rental search experience that aligns with renter expectations.”

Engrain interactive maps include:

• Filtering: Help renters find their ideal apartment quickly by filtering by floor plan, move-in date and more.
• Visualisation: Provide an understanding of the property by combining street and satellite views with unit-specific content.
• Engaging CTAs: Drive user engagement and increase conversion rates with customisable calls to action (CTAs).

“Partnering with Yardi allows RentCafe clients to seamlessly order and integrate SightMap into their property web sites,” said Brent Steiner, CEO of Engrain. “As renters increasingly use digital platforms to search for available apartments, the integration of pricing and availability data with our interactive mapping technology creates a more efficient leasing experience.”

For more information about Yardi and Engrain interactive maps, visit www.yardi.com/about-us/request-information.

Engrain (www.engrain.com) is transforming the way people find, lease and manage property. Its products are SightMap, an interactive property map platform, TouchTour, a dynamic onsite showcase, and Asset Intelligence, a map-based data visualisation tool.

Celebrating its 40-year anniversary this year, Yardi (yardi.com) develops and supports investment and property management software for all types and sizes of real estate companies. With more than 9500 employees, it is working with clients globally to drive innovation in the real estate industry.