LG rolls out over-the-air updates to appliances

  • January 10, 2023
  • Steve Rogerson

LG Electronics has announced the global launch of its ThinQ Up upgradeable home appliances, including refrigerators, washers, dryers, oven ranges and dishwashers.

Able to adapt to the needs and changing lifestyles of each customer, LG’s appliances let users enjoy new features and functions without having to make additional purchases.

Launched in South Korea a year ago, ThinQ Up will begin rolling out internationally starting in March 2023 in the USA, with availability in other countries to follow.

Built around the customer-centric concept of Evolving with You, ThinQ Up appliances can incorporate new features throughout their life, providing more value to users over time. LG will continuously develop easy-to-install software updates and hardware add-ons, delivering specialised options and conveniences based on the usage patterns and suggestions of ThinQ Up appliance owners.

One of the custom features available to download in 2023 is Laundry Saver mode, which can be applied to dryer models with ThinQ Up. Useful for those times when the user can’t unload the dryer right away, Laundry Saver keeps the drum tumbling after the cycle has finished and until the dryer door is opened to help prevent wrinkles and odours.

Another feature on offer is improved night-time brightness control, which makes a fridge’s interior lighting softer at night so as not to overwhelm users when they open the door. All new software features are optional, and can be downloaded from the ThinQ app.

“A new paradigm in the home appliance industry, LG ThinQ Up is an innovation that delivers unprecedented customer value and differentiated user experiences,” said Lyu Jae-cheol, president of LG Electronics’ home appliances division. “We will continue to offer sophisticated lifestyle solutions that provide personalised performance, convenient features and customisable upgradability.”