LG adopts Cerence AI for TV voice control

  • August 12, 2025
  • William Payne

LG Electronics has adopted Cerence’s cloud neural text-to-speech (TTS) technology to power voice interaction across its global television line-up. LG TVs now feature Cerence’s AI-powered cloud neural TTS when the device is connected, as well as edge TTS, across 65 voices and languages.

Cerence TTS enables LG TVs to quickly respond to user inquiries via natural spoken words, creating a more natural, human-like user experience and simplifying users’ interactions as they search for content and programming.

For LG, the voice interaction capabilities that Cerence TTS enables are key as it looks to meet increasing accessibility requirements worldwide. These include the European Accessibility Act.

Cerence TTS ensures that everyday consumer products like televisions can be easily operated by people of all abilities. TTS can read TV menus and programme information in a human-like voice, helping visually impaired users navigate their TVs.

Integrated within webOS, LG’s smart platform, Cerence TTS has minimal latency and no impact on device footprint or CPU requirements. These features help keep costs under control while still bringing advanced AI features to LG’s users.

In the future, Cerence AI and LG will partner to bring this voice-powered experience to other LG webOS-based products.

“Across our TV line-up, our goal is to not only provide the best possible picture and sound, but also the back-end AI-powered intelligence that transforms ease of use and functionality for everyday life,” said Neo Lee, Senior Director, webOS Product Planning Department, LG. “By leveraging Cerence AI technology, we deliver customers a seamless, intuitive experience from the second they begin engaging with their LG TVs. Working with the Cerence team enables us to deliver cohesive, flexible and connected voice-driven experiences, and we look forward to our continued partnership.”

“We have seen the significant impact human-like TTS can deliver for both consumers and brands – simplifying the user experience while enabling a more natural and comfortable way to interact,” said Christian Mentz, Chief Revenue Officer, Cerence AI. “As we continue our expansion into markets beyond automotive, we are witnessing the growing need for flexible, edge and cloud TTS technology that gives consumer brands the power to enhance user experiences and deepen their connection to their users. We’re proud to partner with LG to deliver this to their users worldwide.”