Texas building security firm IPTechView is using AI to let cameras understand and analyse what they see and react proactively.

It has launched a video management platform with AI Orchestrator, which harnesses the power of cloud-based video intelligence and generative video AI. This extends beyond conventional security cameras to deliver comprehensive video supervision powered by AI orchestration, unlocking higher security and operational insights.

This moves cameras beyond only recording footage for after-the-fact review and passive surveillance to delivering proactive video supervision. By leveraging large language model technologies, the AI-empowered platform can transform cameras into intelligent agents capable of understanding, analysing and responding to complex visual scenarios in real time.

“We’re not just improving security cameras, we’re reimagining what video technology can accomplish for organisations,” said Robert Messer, CEO of IPTechView. “Our AI Orchestrator doesn’t just see, it understands context, follows rules and provides actionable intelligence across every aspect of business operations.”

While large organisations have invested millions in custom AI agent systems, the video AI Orchestrator makes enterprise-grade intelligence available to businesses of any size. The platform’s intuitive configuration process means anyone familiar with camera installations can deploy AI agents with just one day of training.

The technology leverages advances in large language models trained on billions of images. This helps cloud-based platforms deliver AI functionality without the complexity and cost barriers that have historically limited such technology.

The platform’s AI agents can simultaneously address multiple operational areas:

• Safety and compliance: Monitor PPE (personal protective equipment) usage, detect slip and fall risks, identify fire hazards, and ensure workplace safety protocols.
• Operational intelligence: Track workflow efficiency, monitor productivity metrics, identify process bottlenecks and recognise high-performing employees.
• Loss prevention: Detect suspicious activities, monitor inventory areas, identify potential theft scenarios and provide real-time alerts.
• HR and documentation support: Assist with incident documentation, monitor policy compliance, detect mobile device misuse and support workplace behaviour analysis.
• Business analytics: Generate actionable insights on foot traffic patterns, customer behaviour, operational efficiency and facility use.

Built on a global, cloud-native infrastructure, the AI is suitable for any organisation from small businesses to multinational enterprises by ensuring EU-GDPR compliance, enterprise-class security and scalable, regionalised storage.

Multi-location organisations – including financial institutions, franchise operations, hotel and restaurant chains, and retail businesses – benefit from reduced hardware costs, simplified installations, lower maintenance requirements and faster remote servicing capabilities.

It supports leading cameras, including Axis and Mobotix, as cloud-direct devices, or users can deploy preconfigured, NDAA-compliant AI cameras. Eliminating local servers allows for plug-and-view rollouts, which significantly reduces labour and project time.

For resellers and integrators, it creates service revenue. The platform’s capabilities drive demand for professional configuration and ongoing management, securing recurring revenue streams that benefit providers and customers.

IPTechView (www.iptechview.ai) develops cloud-based video management products, provides enterprise-grade video surveillance and AI-powered supervision to organisations worldwide. With the underlying technology battle-tested since 2019, its platform manages tens of thousands of cameras across more than 20 countries.