At this week’s IFA show in Berlin, Samsung Electronics revealed its vision for future living using AI at home.

The South Korean company said this aimed to be a reality people could experience today, not just in the future, and one designed for everyone, not just a select few.

“At Samsung, we’re not just imagining the future of AI, we’re building it into everyday life,” said Cheolgi Kim, executive vice president at Samsung. “Samsung’s AI Home moves beyond smart devices to homes that truly understand you, adapt to your needs and care for what matters most. This is the beginning of a new era, where technology supports your life in the background so that you can live it more fully.”

Samsung’s AI Home experience is designed to make everyday living more convenient, efficient, healthy and safe.

Samsung research reveals that two-thirds of consumers find the idea of an AI-enabled home appealing, with many envisioning streamlined daily tasks (44%) and greater control via phone or voice commands (45%). AI Home, with SmartThings automated routines, delivers on this vision by automating lighting and temperature, and even syncing blinds with the weather.

The home is a sanctuary for 93% of people and a social hub for 80%. As families spend more time together, AI Home can enhance shared moments with wellness checks, personalised sleep settings and nutrition planning.

Energy efficiency is one of the main benefits consumers look for from AI, with two-thirds believing an AI enabled home can help track costs and save money. With SmartThings Energy, AI Home can reduce washing machine energy use by up to 70%.

Security remains critical, with 40% expecting AI to improve home protection through timely alerts. Samsung Knox Vault (docs.samsungknox.com/admin/fundamentals/whitepaper/samsung-knox-mobile-security/system-security/knox-vault) safeguards sensitive data at the hardware level, while Knox Matrix extends protection across connected devices with ecosystem-wide security.

Samsung’s latest Bespoke AI appliances have taken AI features to a new level, offering a better living experience in the kitchen and other spaces. The company also unveiled portable display and audio products at the show.

Samsung (www.samsung.com) is also showcasing a large-scale media art installation created in collaboration with world-renowned digital artist Maotik on a 50-metre-wide digital façade at the entrance of the exhibition hall. The video, themed around wind, features dynamic waves formed by the organic movement of data, symbolising how Samsung’s AI technology contributes to enhancing everyday life for its customers.

The IFA show (www.ifa-berlin.com) in Berlin runs until 9 September.