GE and Google partner on smart home appliances

  • August 30, 2021
  • Steve Rogerson

GE Appliances and Google Cloud have signed a multi-year partnership to build technologies to elevate the consumer experience in the kitchen and in homes.

As the company continues to reinvent itself and the appliance business, GE turned to Google Cloud for its expertise in data, analytics, artificial intelligence (AI) and machine learning (ML) to accelerate this evolution, and will integrate these capabilities into its entire appliance development process, from ideation to the production line.

The two companies will work together to develop smart appliances with Google Cloud Vision AI. And GE will benefit from Google Cloud’s seamless integration with other Google platforms and technologies such as Android and Google Assistant.

“As the fastest-growing appliance manufacturing company in the USA and with more than a century of industry experience, we are committed to continuing our evolution and fulfilling our promise to deliver the best appliances to our owners and customers,” said Viren Shah, CDO of GE Appliances. “Bringing together Google and GE Appliances to co-innovate and build advanced technologies is a key driver propelling this evolution forward.”

Google Cloud will also support GE in enhancing its AI-enabled intelligent product platform, which provides appliance owners with personalised features, insights and energy-saving recommendations. For commercial customers, the platform will help manage fleets of appliances, decrease unplanned downtime, extend product life and, ultimately, reduce cost of ownership.

“GE Appliances is an award-winning, smart home innovator that gives consumers the forward-thinking features and capabilities they want and expect,” said Dominik Wee, managing director of manufacturing and industrial at Google Cloud. “Marrying GE’s expertise in smart home appliances with Google Cloud’s data analytics and AI and ML will deliver industry-leading, innovative appliances and digital experiences that will delight consumers for years to come.”

GE Appliances, a Haier company, sells appliances under the Monogram, Café, GE Profile, GE, Haier and Hotpoint brands. Its products include refrigerators, freezers, cooking products, dishwashers, washers, dryers, wine and beverage centres, air conditioners, small appliances, water filtration systems, and water heaters.

Google Cloud accelerates organisations’ ability to transform their business digitally. Companies in more than 200 countries and territories use Google Cloud services.