New Jersey smart-home technology firm Crestron Electronics has opened an experience centre in midtown Manhattan to offer an immersive playground for visitors to experience the latest technologies.

Located at 200 Lexington Avenue in the New York Design Center, the Crestron Experience Center is an immersive environment where visitors can experience the full potential of Crestron’s innovations first hand. 

The centre is more than just a showroom; it’s an interactive journey that showcases Crestron’s technology in a dynamic and engaging environment. This experiential setting will allow every visitor, no matter their background, to visualise the impact that technology can have on their lives in a multitude of settings. It integrates residential and commercial applications, featuring dedicated spaces that demonstrate how Crestron caters to individuals and businesses through offerings that can be tailored to any environment.

Visitors can explore a range of integrated systems, from home automation that enhances everyday living to commercial technologies that create smarter, more productive spaces. A workshop lets visitors use technologies in a hands-on way to set up a system, test different configurations and discover possibilities, even with products that are in beta.

“Beyond just a new location, the Crestron Experience Center represents an investment in our partners and customers, offering them the opportunity to engage directly with our innovations and collaborate to solve real-life challenges,” said Brad Hintze, executive vice president at Crestron (www.crestron.com). “This centre provides an unparalleled platform for visitors to experience Crestron’s capabilities and inspire new possibilities to drive their success and their growth in the rapidly evolving markets.”

The centre will feature immersive demonstrations in practical, real-world scenarios, including plug-and-play huddle spaces, conference rooms, and a fully equipped modern apartment. Through tangible interactions in these contextual designs, visitors will see how Crestron technology powers these diverse spaces. Personalised tours will provide deeper insights into the capabilities and potential use cases of the technologies on display. A highlight is a large event space featuring a 3.4m video wall powered by the Crestron DM NVX AV-over-IP platform, suitable for presentations, product launches and industry gatherings.

Visitors can delve into the power of unified communications through Crestron Flex videoconferencing systems and 1-Beyond intelligent video. These tools create immersive, engaging meetings by enabling seamless integration with collaboration platforms, boosting productivity and enhancing teamwork. The centre also showcases Crestron AirMedia wireless presentation and conferencing, offering a glimpse into the freedom and flexibility of wireless collaboration. These technologies bring ease and efficiency to modern collaboration spaces, making meetings and presentations more dynamic and impactful.

Crestron’s legacy of control and automation will also be on full display as the backbone for each of the dynamic demonstrations. Whether it is boardrooms, classrooms, homes or hotels, the control systems ensure seamless integration and reliability. The DM NVX AV-over-IP platform delivers flexible, scalable and high-performance audio and video distribution, and powers applications for any event, large or small. Additionally, visitors can dive into the future of smart homes with Home OS, a system that unifies entertainment, lighting, climate control and security into one personalised, intuitive interface, transforming home automation to enhance comfort, convenience and safety.

“Our global experience centres have long been an important pillar of our business and are key locations for offering hands-on interactions,” said Hintze. “This New York city location is a testament to our unwavering commitment to delivering exceptional customer experiences and continuing to push the boundaries of what we can offer. We want our clients to see first hand how Crestron can transform their spaces and enhance their lives.”

The experience centre is open to the public by appointment. To schedule a visit, go to www.crestron.com/How-To-Buy/experience-centers-and-showrooms/NYC-Experience-Center.