Tuya uses CES to help developers build private IoT platforms
- January 12, 2022
- Steve Rogerson

Chinese IoT development platform service provider Tuya Smart unveiled at last week’s CES in Las Vegas everything developers need to build their own private IoT platforms with distinctive features, stable systems and complete data independance.
Tuya Cube is for cloud-agnostic IoT service deployment that helps users overcome problems posed by the rapidly expanding IoT industry. With billions of interconnected devices active in the market, Cube allows developers to build their own private IoT platform that is flexible and scalable to handle device management, connectivity, application development and data analytics.
“As an open and neutral IoT development platform service provider, Tuya has always put our clients’ interests first, addressed the market demands and made it easier for developers to get started in IoT,” said Fritz Werder, general manager of Tuya Smart in North America. “Today, we’re proud to launch Tuya Cube, a privatised IoT deployment service for smart home brands, retailers, real estate companies, telecommunication operators and system providers. Tuya Cube provides another option for customers beyond the major public cloud service offering so they can select a dedicated cloud service deployment to best suit their business and application needs.”
There are different reasons IoT-related businesses would opt for private deployment. Smart home brands expect effective data analytics on the private IoT platform for product upgrades and design while real estate companies use the private IoT platform for various property projects such as smart communities, office buildings and homes.
With an understanding of client pain points, the cloud-agnostic IoT service deployment provided by Cube adopts a five-module structure: IaaS, cloud-native PaaS, IoT Core base, IoT capability extension, and application development and integration platform, providing technical support for SaaS deployment. More than 40 functional components are encapsulated in these five modules, allowing companies to pick and choose on-demand and complete private deployment at lower costs.
Cube adopts cloud-native structure Kubernetes and Docker containment management. It can either support open-source middleware or Tuya’s self-developed ones to suit the needs of different businesses. The operation and maintenance management platform is responsible for cluster management, scheduling service, service governance and monitoring alarms to ensure the stable operation of online systems.
Middleware tools such as scene services, basic capabilities extension, app development and integration, help developers deploy their SaaS applications easily and flexibly. Based on the cloud-agnostic structure, the developer can choose the IaaS deployment according to their own preference, whether using AWS, Microsoft Azure or local servers, to manage cloud computing and application services. Cube provides mobile marketing that integrates OEM apps kits, one-stop ecommerce services and targeted advertising tools, helping developers better operate and manage their own mobile ecommerce performance.
Tuya’s IoT Core is also compatible with AWS IoT Core, Azure IoT Hub and other major IoT services provided by cloud companies, thus developers can manage all the devices across different platforms through development SDKs and APIs with relatively low cost.
The four core capabilities of Cube – connection and management of IoT devices, rapid application development, data security services, and system auto-scaling – are supported by Tuya’s IoT PaaS. Cube can help enterprises keep pace with the changing demand for IoT technology adoptions in business and create personalised IoT platform operations for industry verticals at a fast speed.
Since 2014, Tuya has empowered over 446,000 developers to embark into the IoT by providing low-code and no-code, end-to-end IoT development platform services, enabling the rapid upgrading of traditional devices into IoT-connected devices and the agile development of IoT for different industry verticals. Users can leverage Tuya’s IoT development platform to launch, manage and monetise its IoT devices and services quickly and at a reduced cost.
According to CIC’s research, with Tuya’s IoT development platform, businesses can launch smart devices and corresponding software applications with faster time-to-market, often within weeks or days, saving up to 90% of the time and uncertainty from developing a full stack for product releases.
Developer tools include a hardware development platform providing over 500 low-code or no-code options in several major hardware categories including lighting, home appliances and sensors. The app development platform provides public panels, OEMs and customised app SDKs to create a developer’s own app in less than a day. The cloud development platform allows developers to create services around IoT devices and to develop personalised IoT platforms, PaaS and SaaS-level offerings, featuring over 1000 open APIs.
Tuya’s vertical-focused software enables businesses to deploy, connect and manage large numbers and different types of smart devices securely. Based on open APIs, the SaaS development framework provides open-source IoT SaaS functionalities that enable easy development to reduce the developer’s workload and boost development speed. Tuya’s smart SaaS has been fostered in industries including residential, community, hotel, commercial lighting and self-service, entering more than 10,000 business scenarios to realise smart living in all kinds of fields.
Cube could enable big companies and brands to deploy and manage their IoT ecosystem privately at scale, providing one-stop service support from IoT platform construction to hardware product connection to highly customised software. Cube can also help improve user satisfaction and increase overall service revenue.