Spanish firm Telefónica Techis working with Canada’s C2RO to provide AI video analytics that can transform the physical world into actionable data.

Telefónica will include the C2RO Perceive offering in its portfolio of IoT and big-data services aimed at improving customer experience and space efficiency. The two companies will jointly offer this AI-based real-time video analytics software, the application of which is focused on venues, retail and smart cities to establish behavioural patterns that help companies make better decisions about their strategies.

This allows existing surveillance cameras to be reused without the use of personal biometric data. All data are delivered anonymised and then processed and encrypted removing any personally identifiable information, ensuring compliance with stringent privacy regulations such as GDPR.

C2RO Perceive offers a 360-degree approach in the field of visitor traffic with high accuracy. It joins the Smart Steps platform, designed and patented by Telefónica Tech, achieving space analysis.

Smart Steps combines anonymous and aggregated mobile customer data with other behavioural data to generate useful and reliable information, facilitating decision making to optimise spaces by improving efficiency and reducing costs. In this way, it offers global analytics to show the potential and profile of customers or visitors to the area based on gender, age, socio-economic level and so on. It also shows how many visit each space and how they behave within it.

“Our alliance with C2RO reinforces our desire to continue using the capacity of big data and artificial intelligence to achieve better efficiency in the decision making of companies to boost their recovery and growth,” said Gonzalo Martín Villa, CEO of IoT at Telefónica Tech. “At Telefónica Tech we continue to expand our products to have all the necessary solutions to help customers safely accelerate digital transformation in their spaces.”

Joining Perceive with Smart Steps allows Telefónica Tech to obtain anonymous demographic information based on AI algorithms so organisations can get to know their customers and visitors better, helping them offer a more personalised experience, as well as analyse the flow and movement of people in a space. It shows dwell times, routes and measurement of queues with demographic segmentation, achieving conversion ratios for points of interest or areas.

Added to this is the ability to monitor occupancy, evaluate the efficient use of space and understand how visitors or customers interact with the different services or even know if a certain product has been looked at or touched.

“We are very proud to be the official AI video analytics technology provider of Telefonica Tech providing innovative video analytics capability to their IoT and big-data portfolio and always prioritising consumer data protection,” said Riccardo Badalone, CEO at C2RO. “Our strategic partnership with Telefónica Tech has significantly accelerated the deployment of C2RO Perceive in a wide range of tier-one enterprise market segments worldwide.”

Telefónica Tech offers services and integrated technological in cyber security, cloud, IoT, big data and blockchain.

C2RO is a provider of privacy-aware AI video analytics enterprise software for physical spaces using proprietary edge-cloud AI and computer vision technologies. Its biometric-free offerings are built for scale and reuse existing surveillance cameras while being compliant with restrictive data privacy regulations.

C2RO Perceive is enabling data-driven decision-making, optimisation of operations and transformation of physical facilities into safe, engaging and immersive environments for visitors.

C2RO was founded in 2016 and is headquartered in Montreal, Canada.