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Tata drives Formula E broadcasting
- February 15, 2023
- Steve Rogerson
Tata Communications has become the official broadcast distribution provider to the Formula E world championship in a multi-year deal.
The agreement will see Tata deliver high-definition, high-resolution and high-speed live broadcast content to viewers around the world as part of Formula E’s remote broadcast production of live races, reducing the environmental impact typical of major live international sports events on TV.
Tata’s software-defined media edge platform will deliver more than 160 live video and audio signals from Formula E races across continents within milliseconds, using 26 media edge locations across North America, Europe and Asia.
The super-fast race broadcast distribution will be supported by Tata’s specially trained experts, providing round-the-clock global end-to-end managed services at all 16 races this season. Tata and Formula E are also working together to enrich experiences for motorsport fans with innovation and efficiency.
This week, Tata Communications made history as the ABB FIA Formula E World Championship raced in India for the first time. Viewers around the world followed the action live as 22 drivers from 11 teams competed in the 2023 Greenko Hyderabad E-Prix. It was won by Jean-Eric Vergne from the DS Penske team.
“Tata Communications will play a critical part in Formula E’s live race broadcast production and distribution,” said Aarti Dabas, chief media officer at Formula E. “With Tata Communications’ innovative technology and expertise, we will deliver an enhanced viewing experience for fans and improved service for our 40 plus broadcast partners. The seamless track connectivity provided by Tata Communications ensures that the on-track action is captured and distributed in real time, elevating the broadcast to a whole new level. This relationship makes a positive contribution in our mission to create a more sustainable future, and further demonstrates Formula E’s technical ambition and commitment to innovation. We are excited to work with Tata Communications on this exciting journey.”
Amur Lakshminarayanan, CEO of Tata Communications, added: “Tata Communications is in a unique position to help businesses deliver on their promise of a greener future with a digital fabric of seamlessly integrated digital solutions. Our relationship with Formula E is another example of how we are enabling organisations with the power of technology to deliver ground-breaking entertainment in a sustainable and environmentally positive way. We are passionately evolving and innovating our portfolio to allow Formula E to harness the power of digital and cloud with sustainability at the core.”
Tata Communications’ sustainable remote production will transmit and transfer live racing action from over 85 camera feeds and audio channels on each racetrack to Formula E’s central remote production hub in the UK. The repackaged feeds are distributed to global rights holding broadcasters and digital platforms leveraging Tata’s global edge infrastructure.
Tata Communications’ media edge cloud can enable very low latency video processing from any venue using first-kilometre internet while processing and distributing the video signals to any platform globally with high availability.
Offered as a fully-managed service, availability of edge capability at the venue allows businesses to add a wide variety of digital services such as providing high performance data tunnels over a secure connection to help with real time data enrichment for better viewer experience.
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