Software AG helps StarHub deploy 5G IoT service

  • February 24, 2021
  • Steve Rogerson

Singapore operator StarHub and Software AG have teamed up to offer an end-to-end 5G-ready IoT service to help organisations in Singapore accelerate IoT implementations on a massive scale.

Through this partnership, StarHub will be able to provide a 5G IoT platform service, a one-stop offering for IoT connectivity including StarHub’s 5G, device management, professional services to integrate existing or new systems, and managed services to run the entire IoT environment for any organisation.

The service can intelligently connect, manage and monitor millions of IoT devices deployed for different applications, create customisable analytics, and provide APIs to integrate with existing and new systems. This will help organisations accelerate their IoT implementations. It is offered to companies as a service on a subscription model, allowing full flexibility, instant scalability and financial prudence.

“Amid digital disruption and rapid changes in the economy, StarHub’s call remains the same,” said Charlie Chan, chief of StarHub’s enterprise business group. “Our customers are transforming to remain globally competitive, and we want to be our customers’ enabling partner of choice when it comes to both core connectivity and innovative managed solutions. We are pleased to collaborate with Software AG to provide advanced, 5G-ready IoT that helps our customers across multiple industries, including property, retail and transport, speed up or scale IoT implementations to boost productivity and innovation as well as realise cost-saving.”

The IoT service allows an organisation to aggregate all of its existing IoT applications and connected devices for a real-time, clear overview on a single aggregator platform, without the need for platform migration. New IoT applications and connected devices can also be integrated easily with this aggregator platform. With that, enterprises can acquire and analyse massive volumes of data from existing independent IoT systems to gain new, accurate, in-depth understanding of how well their assets operate, in a consolidated manner.

“Data are so fundamentally important for businesses to succeed in the future that they must master how to collect and analyse them if they are to be competitive,” said Bernd Gross, CTO of Germany-based Software AG. “5G brings more speed, lower latency and support for a massive amount of endpoints, which means that data can flow between the edge and the core of any organisation. Once you know what’s happening in every part of your business, you can understand how to make it better, and that is the opportunity we will bring to customers alongside StarHub.”

In the case of a public transport operator, StarHub’s 5G IoT service can provide real-time vehicle tracking, automated inspection of the vehicle condition and predict potential issues of the vehicles to take precautionary measures, improve fleet operational efficiency and reduce downtime. With additional data such as weather and traffic conditions, the operations director can view and analyse these insights from the same dashboard and act accordingly to optimise the fleet.

For a facility management company, it can use the service to develop smart building maintenance strategies to serve building owners better, differentiate their services from the competition or improve operational efficiencies. This is because the service can bring together separate IoT systems that manage different areas of the facility – electricity consumption, rubbish bin usage, washroom cleanliness, footfall and more – presenting a complete picture of all IoT data.

With the right information and context about what is going on in the building, the facility manager can pinpoint issues and trace faults quickly or carry out preventive maintenance responsibly.