Microsoft is helping people get ready for video calls with virtual makeup.

Working with cosmetics brand Maybelline New York, it is rolling out a way to get ready for video calls with virtual makeup in Microsoft Teams.

The Maybelline Beauty app lets users adjust their personal style quickly and easily from directly within a Teams meeting. The virtual makeup provides a low-barrier way to try out different styles with the goal of democratising makeup and empowering people with self-confidence, especially at work.

With this integration, Maybelline New York is taking its latest step into the digital makeup world.

“Maybelline’s mission is to give everyone self-confidence to express their beauty,” said Trisha Ayyagari, global brand president of Maybelline New York. “Whether you are working in-person or virtually, feeling good about yourself can help put your best foot forward. That’s why we partnered with Microsoft Teams to develop virtual makeup looks. Now, even on the busiest day, you can put makeup on with just a click. We hope we make people’s lives a little easier.”

Powered by Modiface AI and developed in collaboration with the Geena Davis Institute to ensure representation of a broad and diverse population, Maybelline aims to provide users with a range of looks to suit their meetings, while allowing them to explore different makeup looks they might not have otherwise tried out.

This virtual makeup bag is equipped with all the must-have digital makeup products. With a click, users can choose from 12 makeup looks to complement their own natural look. Each look has a product breakdown so users can understand which Maybelline New York product and shade constitutes the virtual look and recreate it in real life. Maybelline New York is pioneering this innovation for the L’Oréal group. The virtual makeup looks are now globally available as an option in Teams video calls to those with a Teams enterprise licence.

“At Microsoft, empowering people through technology is at the core of what we do,” said Nicole Herskowitz, vice president at Microsoft Teams. “The new Maybelline Beauty app in Microsoft Teams is a great example of how, together with our partners, we are giving people more ways to express themselves in hybrid work environments using the power of AI.”

Maybelline New York is present in over 120 countries worldwide and reaches 33 million consumers through its Matte Ink iconic long-wearing lipstick alone. The brand’s bestselling Fit Me Foundation has been available in 40 shades since 2017.

Modiface is a provider of virtual try-on technology for the beauty industry. Founded in 2008, Modiface’s technology allows users to see themselves wearing different makeup and hair styles in real time, using their own photo or live video feed.