Celus incorporates Blues in design platform
- January 29, 2025
- Steve Rogerson
- Blues

German electronics design firm Celus is helping engineers use technology from embedded intelligence company Blues to enhance functionality and connectivity while reducing development time and costs.
Blues provides wireless technology that helps developers build connected, intelligent products. The company’s Notecard line combines prepaid connectivity, low-power design and secure off-the-internet communication in a single system-on-module (SoM).
Under the agreement, Blues’ IoT connectivity will be accessible on the Cleus design platform providing a simplistic path to leveraging Notecard products into designs.
“We are constantly looking for ways to make connectivity easier for our customers and partners so they can gain insight into their businesses and improve the customer experience,” said Alistair Fulton, COO at Blues. “By teaming up with Celus, we’ve made it even easier to bring information-connected devices to life. With Notecard, customers can speed up their time to market and spend more time on the tasks that really move the needle.”
The Celus design platform (www.celus.io/solutions/engineers) simplifies and accelerates the design process by automated, AI-driven recommendations capable of evaluating the 600 million-plus components available to electronics engineers. The platform helps users go from design requirements to schematic in less than an hour. Designers input their technical requirements and other objectives such as environmental or design constraints, then the platform’s proprietary AI algorithms analyse specs and capabilities of available components to offer guided suggestions.
With electronic devices typically containing from 200 to 1000 individual components, using Celus shortens the time it takes to bring projects from concept to reality, and to market. This provides component suppliers and technology manufacturers with greater access to a wider customer base, increased orders for their components, and enhanced visibility and promotion of preferred parts.
“The Celus design platform connects component providers and engineers in a way that allows for enhanced efficiency, improved product development times and increased market penetration,” said Tobias Pohl, CEO of Celus. “By partnering with Blues and adding Notecard to the Celus design platform, engineers and designers gain access to production-ready embeddable communication modules as part of an ecosystem of components collected to enable better integration and improve innovation.”
As well as adding Blues products to the platform, the partnership will also include joint marketing efforts and other activities driving a seamless experience for end users.
Blues (blues.com) helps organisations worldwide build reliable and innovative connectivity that delivers measurable value through IoT-driven data intelligence. Its customers securely and reliably send and receive information to and from their devices anytime, anywhere, allowing them to use their data to improve business operations and cut costs. This is made possible by its flagship products, Notecard and Notehub, which work in concert to simplify IoT connectivity.
Founded by a team of engineers and backed by an advisory board of industry experts, Celus (www.celus.io) is based in Munich, Germany, with offices in Porto, Portugal and Austin, Texas.