IoT connectivity firm Blues has closed a $25m funding round.

The money will support the company’s growth, fuel product innovation, and help Blues deliver on its mission to transform the offerings of physical product makers into data-driven intelligent services.

Blues solves problems associated with IoT connectivity, making it easier to cloud-connect securely any physical product. Companies of all sizes, from established enterprises to emerging start-ups, partner the Massachusetts firm to transform their businesses. For example:

• Refrigeration manufacturers are adding connectivity and intelligence to track temperature compliance, reduce product loss and deliver a fully managed service.
• Logistics providers are connecting forklifts, pallets and products across warehouses to optimise placement, retrieval and operational safety.
• Automotive battery vendors are improving battery life and enabling remote monitoring to reduce long-haul truck idle time, lower diesel consumption and cut emissions.
• One of the world’s largest suppliers of power grid components is enabling remote control of customer equipment to reduce electric demand during peak energy days and weather events.

Customers are leveraging Blues’ experience to accelerate the launch of products and services from idea to impact, with Blues helping identify and address business challenges involved in transforming their physical products into intelligent services.

With Blues’ integrated hardware, software and cloud technologies, companies can connect and manage their products wirelessly, unlocking real-time data to improve operations. Blues supports all major wireless standards (2G, 3G, 4G, 5G, wifi, LoRa and satellite) in a single, plug-and-play format with one API. Whether enabling seamless fallback across networks or future-proofing devices against sunsets, Blues makes secure, reliable connectivity effortless so businesses can focus on the value of the insights their devices deliver.

“We’re in an age of intelligent machines,” said Ray Ozzie, founder of Blues. “The opportunity to reimagine every physical product around the data they produce, and to improve life and the environment, is staggering. For years we’ve been working with visionary enterprises looking to transform their businesses towards service delivery. This funding will help us to accelerate our growth so we may address the breadth of this opportunity.”

The funding round was led by Sequoia Capital. Sequoia managing partner Roelof Botha has joined the Blues board of directors.

“Blues enables companies to transform physical products into intelligent, cloud-connected systems that drive operational efficiency and unlock new revenue streams,” said Botha. “The team’s technical prowess and developer focus, along with a fundamentally lower cost solution, positions Blues at the vanguard of the embedded intelligence revolution.”

Blues (blues.com) has previously raised $66m in funding.